Tag Archives: BMW i3

Unlocking the Secrets Of BMW’s Car Of The Future

Joann Muller of Forbes fame recently visited Munro & Associates with her camera crew for an exclusive tour of the BMW i3 teardown and reverse engineering project.  For the last several months the team at Munro have slaved away tearing down and analyzing this high-tech vehicle, uncovering one new technology after another.

Joann describes the scene as, “…a nondescript industrial building in suburban Detroit, (where) a $50,000 BMW is lying in pieces. The place looks like an illegal chop shop, where stolen vehicles are disassembled to be sold as parts.”  Muller goes on to explain though, “But A. Sandy Munro is no car thief: he paid full price for the BMW i3 he subsequently tore apart. Nor is he selling it for parts. He is, however, selling information about this remarkable car to anyone who is interested. And rest assured, a lot of people in the auto industry want to know its secrets.”

Amongst many of the new technologies and process uncovered in this teardown, Muller emphasized the overall importance of these breakthroughs, “to cope with a confluence of troubling trends — global congestion, pollution and, yes, high fuel costs — that threaten the long-term viability of the automotive industry.”

To see the video and article click here.

Or to download the BMW i3 Report Prospectus click here.

The Future of Cars Looks Very Different

The last few months have seen a flurry of activity at Munro & Associates as the team has been undertaking the massive task of dismantling, recording, and analyzing the BMW i3 in minutia for one of the largest and most comprehensive teardown benchmarking and reverse engineering studies the company has ever seen.  This has attracted a lot of media attention, including from the prestigious Wall Street Journal.  Journalist Joseph B. White was one of the visitors who got the full tour of what innovations and secrets this breakthrough vehicle holds.

“Seeing the battery-powered i3 in pieces puts into perspective how far this industry has come over the past quarter century…” , remarks Joseph White in his article.  “The i3 combines some of the auto industry’s oldest ideas with some of its newest”, White reminisces, impressed with the idea of the classic “body-on-frame” concept adapted using the latest carbon fiber technology to achieve a lightweight yet strong structure that is leading the industry.  “BMW’s carbon-fiber city car is an important marker for anyone trying to figure out the future of an industry that is still a centerpiece of the global economy after more than a century.”

White describes Munro as a place where the team “…takes apart cars, seeking clues to design and manufacturing tricks he can sell to manufacturers eager for a cram course on their competition.”

Click here for a link to the original article.

Or to download the BMW i3 Report Prospectus click here.