Apple’s Billion Dollar Decision

Apple Billion Dollar decision compared to kippers

Apple’s Billion Dollar Decision

Hello again boys and girls, and welcome to another episode of Munro Live.  In today’s episode we discuss the somewhat controversial move Apple is making where all new iPhone 12 phones will ship without wall chargers or Lightning EarPods in the box to reduce the phone’s environmental impact over time.

Sandy starts off his talk today, comparing the iPhone packaging to a can of “kippers” (Sandy’s favorite aquatic snack since childhood).  We’ll let Sandy explain the rest in the video that you can watch here:  https://www.youtube.com/watch?v=bHt-oPRhRXw&ab_channel=MunroLive

In general though, Sandy thinks this is both a good move for the environment as well as returning profit to the shareholders by reducing an unnecessary cost.  Beyond saving money by not providing the charger and the earbuds, Apple can reduce box size and internal packaging which, unless you are a hoarder like Cory, will just end up in the landfill anyway.  Moreover, Apple packaging their phone in a smaller box will decrease shipping costs and allow them to ship more due to the reduced volume of the boxes.