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Now Available: Free Trial of Design Profit® Software

The holidays are coming early! You can now gain access to a free trial of the world-leading Design Profit® software. Test-drive the software that can take your product design, manufacturing and compliance process to new levels.

Wondering how Design Profit can help you?

The software gives your team the ability to peel away the onion of manufacturing and design complexity, so that issues of several types are identified before the design moves from engineering to the more expensive stages of prototype and finally manufacturing. Design Profit enables your team to creatively, analytically and visually map your prospective design so that it incorporates all aspects of variables and metrics sought by the combined team into one, easy to understand environment.

Want to get started? Complete this quick form to start your free trial process: https://download.designprofitinc.com/CustomerPortal/

Announcing the Design Profit Newsletter

Design Profit is the world leading software company for innovating your product design, manufacturing and compliance process. Design Profit can take your product to new heights of creativity.

At Design Profit, we strive to create solutions to your manufacturing and design issues. As many companies have similar issues, we like to enhance your learning experience on this site by addressing some of the most common user questions.

Offering tips and tutorials, the Design Profit newsletter has six current issues:

Still have a question? Contact our support team for help: support@designprofit.com

Munro’s ‘Tesla Motor Mouths’ Featured in IndustryWeek

In a recent IndustryWeek article, Munro & Associates CEO Sandy Munro and Mark Ellis, senior lead design consultant, have a spirited discussion on electric vehicle drives.

Sandy also shared that, unasked, he also sent Elon Musk 230 ideas on how he could improve the build of the Model 3 and make it more realistic to manufacture. “I have no clue if he implemented any of it.” His motive was avuncular, he says—he wants Tesla to succeed because it’s the only automaker doing anything innovative.

Here are some other key takeaways from their interview:

  • If Sandy had to pick only one thing that distinguishes the Model 3 motor, which is the lightest of the four and has the most output, it would be the casing.
  • The magnets in the Tesla motor are “vastly different” than the other contenders.
  • The Tesla motor is also the cheapest … they think.
  • For car detectives, the Model 3 is the gift that keeps on giving.
  • When his colleague discovered the magnet configuration in the motor, Sandy got curious, took it over to a vice and gave it a tap with a hammer to see if he could break a magnet free. The whole thing exploded.
  • The BMW motor is the heaviest and most expensive, and it has the least amount of power.
  • Telsa’s invertor/convertor—the device that takes the battery power, and supplies that power to the electric motor—is very advanced.
  • Telsa’s the only automaker that uses silicon carbide on the integrated circuit (power supply) invertors.
  • Overall, Tesla’s motor is considerably smaller and more high-tech than the others.
  • The Tesla body, “looks like a kids’ high school project,” says Sandy.
  • The Model 3 battery design is “brilliant” in its circuitry design and how simple and lightweight it is compared to competitors, but there are issues with its manufacturing.
  • Overall, Tesla’s electronics team is “like a whole bunch of Sheldon Coopers that actually get along with people and don’t insult each other.”

Check out the full article for more details: http://bit.ly/2JaJjRB

Munro Offers World’s First Official Lean Design® Certification Course

Are you ready to start your lean journey?

Munro & Associates is proud to offer the world’s first Lean Design Certification course, developed to teach the basics of the Lean Design® methodology, illustrate its value in the product design process and instill the student with an understanding of how to implement and execute the concepts through the Design Profit® software.

Lean Design® Certification Level One –  the first course of a five step training program to become Design Profit® certified –  demonstrates how the combined use of these tools and methodologies have the ability to influence and impact design cost, quality, weight, producibility and other important factors that affect the overall profit of a company.

Those interested in learning more about the only official Lean Design® Certification course, can find more information here: https://leandesigncertification.com/

What Can Design Profit Do for Your Company?

Design Profit has been responsible for saving companies billions of dollars over the past several decades.

Curious how the software can enhance your design?

A business case builder from Munro & Associates, Inc., Design Profit is the leading software in mapping, calculating and understanding your design goals from both a visual and metric based perspective. Design Profit collects data from the design, costing and manufacturing teams to create a comprehensive and predictive model that can easily be viewed and analyzed by engineering, manufacturing and executives alike in a visual product and process tool.

Check out this video to learn more: http://bit.ly/2qs5Ql1

Lean Design Book Available Now

Looking for a holiday gift for your favorite engineer?

Munro & Associates has an idea for you: the “Lean Design®: Value Quality Profit” book by Sandy Munro.

This book was created as a handbook to assist engineers in creating innovative, cost effective and high-quality products. Sandy and his editors have complied an easy-to-read, 160-page manual based on proven methods employed by Munro & Associates over the past 26 years across all industries.

Learn about critical lean design concepts, such as:

  • Munro’s Cornucopia of Profit;
  • The Munro Product Cycle;
  • Sandy’s philosophy on how and why companies need to change the rules to increase value, profit and quality;
  • The Ugly Baby Syndrome; and
  • Munro’s famous “Who Casts the Biggest Shadow” chart.

For more details or to purchase your copy, visit: https://amzn.to/2CSVSvx.

ICYMI: Sandy Munro Talks Tesla in China

Munro & Associates CEO Sandy Munro has talked about the Tesla Model 3 and his findings several times in the past, particularly when he’s featured as a guest on Autoline After Hours.

During his April Autoline appearance recapped here by Teslarati, Sandy discusses the Tesla’s China opportunities for the Model 3, as well as the rapid progress of large-scale construction projects such as Gigafactory 3. Munro also shared his frustration with some of analysts’ assumptions about Tesla.

“I found a new source of pain. Analysts, talking about things. Holy mackerel, where these guys get their ideas from, or where they get their information from is beyond me, but I can tell you one thing for sure. I know they didn’t tear apart one of these cars. I know they don’t really look at what it is that’s going on. I’m sure they’re good readers. Readers are leaders, but sometimes, they’re liars,” Munro noted.

Munro has experience with bad data. Emphasizing his point, the teardown expert stated that some of the assumptions being thrown about the company are flat-out untrue.

“Quite frankly, I’ve been on a few of these little shows and somebody says, ‘Well, you know, such-and-such from wherever says this.’ And I’m sitting there and going, ‘Ah, that’s not true.’ ‘Well, he said it was.’ I said ‘Oh, it’s not true.’ And then I’ll reach over like, I’ve got my books right over here. Somebody says something that I know is not true, I’ve got pictures, I’ve got numbers, I got data up the yin-yang. There’s nobody gonna argue with me, that’s for sure. And if I don’t know the answer, I got a whole 90 guys that’ll (be) happy to tell you which ends up. These other guys, I don’t know, I think it’s web searches and blogs and who knows, I don’t know. But it’s not for real,” Munro said.

Check out the April Autoline segment where Sandy shares more insight on Tesla: http://www.autoline.tv/journal/?p=61130

Munro & Associates Measures the Paint Thickness of the Tesla Model 3

This recent InsideEVs article posed an interesting question, “What Does the Tesla Model 3 Have in Common With a Cheap Toyota Etios?”

According to InsideEVs, apart from the combustion engine and the motors, the Model 3 differs essentially from the Etios. While the latter was meant to be affordable, the Tesla is seen as a luxury car sedan, facing the likes of BMW 3 Series and Mercedes-Benz C-Class.

So how are they similar?

According to InsideEVs, they both get no paint in some areas because nobody can see it. Like the Etios, the Model 3 has only been fully painted where Tesla decided to do so.

InsideEVs reached out to Munro & Associates’ Al Steier, director of the benchmarking innovation center, for some Model 3 paint insight.

According to Steier, “We borrowed a coatings thickness instrument and took readings in various parts of the car including the strut tower for you. For your information, there is one slide where we captured the rear quarter panel. Looking at the picture, it is hard to tell as there was a lot of background reflections in it.”

You can check out Steier’s slides – which reveal the exact points in the body that lack a base coat – in the following gallery: https://insideevs.com/photo/4481339/see-the-munro-associates-measurements-of-the-tesla-model-3-paint-thickness/

Munro & Associates Discuss Elon Musk’s Big Advantage

It’s commonly agreed that Tesla’s batteries hold a solid lead in range. Repeatedly, Tesla’s vehicles have proven to offer superior range over its rivals.

So how does Elon Musk achieve this big advantage?

According to Munro & Associates CEO Sandy Munro and Senior Lead Design Consultant Mark Ellis, it “has a lot to do with Tesla’s all-electric platform and the company’s proprietary battery tech.” According to this Teslarati article, Tesla is only 16 years old, and thus, it only has a fraction of the experience that its rivals in the auto market have. Yet in the EV segment, Tesla is among the veterans, having worked solely on electric cars since Day One.

Further, according to Ellis, “One of Elon Musk’s big advantages is, basically, that the vehicle is designed to be an electric car. Musk designed every aspect of this car to be as efficient as possible.”

For more on Tesla’s range advantage, as well as the “secret sauce for its vehicles,” check out the full Teslarati article here: https://www.teslarati.com/tesla-batteries-best-range-explained-auto-experts/.

Munro & Associates Take Participants through the Tesla Model 3 Battery Pack Teardown

Hear it directly from the experts! In a recent Design News webinar, Munro & Associates CEO Sandy Munro and Mark Ellis, senior lead design consultant, take their audience through a teardown of the Tesla Model 3 battery.

During the 60-minute webinar, Munro and Ellis detail the pack’s design, construction, cooling system and cell technology, as well as other key elements. Munro uses photos and technical descriptions of virtually every component to provide an in-depth look at the battery system.

Munro and Ellis also explain how Tesla’s battery compares to the batteries of its closest competitors, the Chevy Bolt and BMW i3, through a side-by-side comparison. According to Ellis, “Tesla using the cylindrical batteries does not have the weight disadvantage that the BMW i3 and Chevrolet Bolt have.”

The engaging webinar, sponsored by ROHM Semiconductor and Vertex, can be accessed on demand here: http://bit.ly/2JjAgfu