Category Archives: Automotive

Munro Offers BMW i3 Teardown Report to Public for $10

BMW i3 $10 Report

How do you inspire and help the next Elon Musk in creating the next breakthrough electric vehicle?

If you’re Sandy Munro, CEO of teardown benchmarking and product design firm Munro & Associates, you offer your landmark BMW i3 benchmarking analysis report – a detailed 23,000+ page document that usually sells for $89,000 – for only $10. That’s just $1 per vehicle zone: body; exterior; rolling chassis; battery system; electronics; cooling; driveline and motor; ReX system; IP and interior trim; and seats.

To put this into perspective, it cost Munro over $2 million to develop this in-depth report that analyzes more than 54,000 parts. Most of the OEM’s in the world have purchased it. All the parts are documented with materials, weights, cost, fasteners, glues, suppliers for components and more.

Check out this video where Sandy discusses the report and its potential to inspire: https://www.youtube.com/watch?v=OCDamRUFHYs

Here’s a direct link to purchase the report: https://munrolive.com/support-%2F-store/ols/categories/bmw-i3-reports

 

 

F150 is Learning From RAM

F150 is Learning From Dodge Ram

F150 is Learning From RAM

Both the Financial Post and Automotive News picked up on Munro and Associates series comparing the Cybertruck with conventional trucks in the market specifically honing in on changes being made to the F150 borrowing from interior upgrades initiated in the RAM series.

Quoting Sandy from the series, “If they add the same stuff as what RAM did and if they can add more stuff like Tesla’s doing, there’ll be a gigantic gap between Ford, and RAM and Chevy.”

As Rhett Ricart, owner of Ricart Ford in Columbus, Ohio puts it, “RAM taught everybody a little bit of a lesson,” referring to the interior upgrades including the lay-flat passenger seats, the screen size increase of your navigation radio controls, as well as connectivity enhancements.

To read the full articles, click below:

Financial Post Article

Automotive New Article

Also, our Model Y report is DAYS away from completion!  Other reports that you can already purchase are the Octovalve and Thermal System report, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.

If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Cybertruck E5 – Ride & Drive, Series Wrap-Up

Cybertruck E5 - Ride & Drive, Series Wrap-Up

Cybertruck E5 – Ride & Drive, Series Wrap-Up

“Hey, boys and girls we’re back again!”  In this week’s installment of the Cybertruck vs conventional truck series, we examine the ride and drive aspects of these vehicles. Sandy takes for a spin, in alphabetical order, Chevy, F150, and Ram.

Sandy talks about some interesting drive characteristics that only a truck enthusiast who is driven the different competitor trucks would have experienced in the past.

He then moves on to breaking down the price per vehicle versus horsepower and range.  Spoiler alert! The Ford F150 wins for most torque, however, when compared with what is being proposed as the specs for the Cybertruck, nothing would come close to the proposed 800 HP and 1000 lbs of torque that the Tri-motor AWD would deliver.

But there are a few more twists and if you want to know them, you have to watch the video here!

This brings us to the conclusion of our videos comparing these vehicles. We hope you enjoyed the series and also if Tesla is watching, feel free to send us a Cybertruck if you want to here our unbiased opinions.

Also, if you are reading this, we would like to remind everyone that it is by selling reports or consulting that we really make a living.  If you want to truly support not only the creation of these videos but also to keep Munro afloat during these hard times, we just want to point out that the Model Y report is almost ready for prime time, and you can already purchase the Octovalve and Thermal System report, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.

If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Arcimoto! + Model Y Mega-Casting

Arcimoto! + Model Y Mega-Casting

Arcimoto! + Model Y Mega-Casting

In this behind the scenes vignette, Sandy Munro gives behind the scenes information on the Arcimoto vehicle we are about to optimize.  Sandy peels away the skin of the vehicle and talks about the inside.

Munro started with an “Ideation” round of creative brainstorming and is looking to optimize the vehicle in every way we can (or at least afford).  Thanks to Gali for introducing Munro to this great company.

In the second half, Sandy shows off the Tesla Model Y Mega-casting that we just pulled apart – and boy is this interesting.  It turns out there are some hidden holes, one with a screw-in plug that hints at what is going to happen with the seats in the future.  Even more impressive than that is we tested the casting, and it is not a 35X material… so what is it?

Click here for the video.

But to find out what the material really is… you will have to buy the report.  Just another reminder, the Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Cybertruck E4 – Interior

Cybertruck E4 - Interior

Cybertruck E4 – Interior

Welcome back to episode 4 on the Cybertruck vs. conventional trucks series.  In todays episode, Sandy compares the interiors of the Cybertruck to what truck owners currently experience or expect on truck that are in the market currently.

Sandy points out that there are pluses and minuses with the Cybertruck’s proposed interiors.  He discusses the minimalist design, which an old time trucker, would be used to (truck in the old days had few interior features), but is nothing like the design an old-timer would expect or be used to.  He points out changes that have occurred in the expectation of truckers and how that might affect Tesla.

One interesting point that Sandy is not a fan of is the proposed steering wheel, which would terrible for off-roading and, based on the pictures provided, not street legal.

There is in depth discussion of the Instrument Panel including infotainment system and assumptions made from tearing down the model Y.  Sandy goes on to talk about door panels, seats, center consoles, HVAC, safety/restraints, and electronics.

For the full video click here:

The Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Tesla Model Y – Failure to Foam?

Tesla Model Y - Failure to Foam

Tesla Model Y – Failure to Foam?

“Ok boys and girls.  What do you think you just saw there?  This is not what we expected to see from Tesla,” remarks Sandy Munro as he tears apart the back end of the Tesla Model Y and finds a bag of foam attached to the structure, placed as a clumsy afterthought in order to get rid of NVH issues with the car.  “I’ve never seen that before, but I can tell you it is completely ineffective,” Sandy goes on to say.

While most everything the Munro team has uncovered in the Tesla Model Y has been exciting, impressive, and in some cases revolutionary, this was one of the biggest fails that Sandy discovered during the intensive teardown.

Even though Sandy’s take away was that the foam bag, “is a remarkably bad find,” he does have a nifty time tested solution.

So how should Tesla (or other car companies) solve this sort of problem?  Well, you will have to watch the video (CLICK HERE).

Need more?  The Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Arcimoto Announces Munro & Associates Partnership

Arcimoto Announces Munro & Associates Partnership

Arcimoto Announces Munro & Associates Partnership

Munro & Associates and Arcimoto, manufacturer or the FUV (Fun Utility Vehicle) are joining forces to improve Arcimoto’s manufacturing process and supply chain management.  In this exclusive interview on HyperChange with Galileo Russell and Mark Frohnmayer, CEO of Arcimoto, you will find all sorts of interesting facts on the vehicles, explanation of the journey that Arcimoto has been through as a company, and where they are looking to go with Munro & Associates.

This, “is definitely not your Grandpa’s electric three-wheeler… unless I am your Grandpa,” exclaims Sandy Munro in cameo footage giving his first thoughts on the vehicle.

To watch the whole interview, click here!

Just another reminder, the Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Cybertruck E3 – Driveline and Off-Roading

Cybertruck E3 - Driveline and Off-Roading

Cybertruck E3 – Driveline & Off-Roading

In today’s new episode of the Cybertruck comparison with the F150, Silverado, and RAM, Sandy will be discussing driveline and off-roading capabilities.  Our 3 conventional trucks are all 4×4 capable and fairly similar in many respects owing to their long histories in the market and established paradigms.

The Cybertruck, however, is a completely different animal, including a feature that allows it to almost roll over and then restabilize and roll back which is also found in the Tesla Model Y.

Sandy also gives some great background stories of him learning to truly off-road with a Land Rover Discovery and training at the Land Rover facility in Solihull, UK.

To see the whole video, click here!

Just another reminder, the Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

Sandy Munro’s Tesla Y teardown finds its way into the Wall Street Journal

Sandy Munro Wall Street Journal Tesla Model Y

Sandy Munro’s Tesla Y teardown finds its way into the Wall Street Journal

Sandy Munro once again found himself the topic of interest in the latest Wall Street Journal article entitled, “Is Tesla’s Model Y Crossover the World’s Best Car?” by Dan Neil.

Dan starts off his article, “I WAS debating whether to proclaim the new Tesla Model Y the best car in the world.”  He goes on to reference several sources that help them to come up with this conclusion, including the observations made by our founder Sandy Munro in a recent Teslarati article and, of course, the body of evidence found in Munro’s recent Model Y teardown series on YouTube.

Dan writes that during the pandemic shutdown, Sandy Munro’s YouTube series has elevated him to the status of “EV folk hero,” inspiring viewers such as himself to be in awe of this engineering marvel.  He does go on to mention the flaws that Sandy found in the car but reiterating that all of this is overshadowed by the overwhelming technological leaps found in this vehicle.

To view the full article in the Wall Street Journal, click here!

Most importantly, if you or your team wants to get ahead in the new EV world, our reports on the Model Y will put you in the driver’s seat.  We cover everything featured in our video series and more.  Also, our report on the leading 10 Electric Motors will let you know where everyone stands in the EV motor world. Whether you are an OEM, supplier, or manufacturer looking to get into the shifting EV market, these reports can give you an advantage now instead of wasting money trying to analyze in-house. Contact us today at sales@leandesign.com to learn more!

“The Demon (Prophet) of Manufacturing” – Sandy Munro

Sandy Munro and Makoto Sakai President Marklines

“The Demon (Prophet) of Manufacturing” – Sandy Munro

Taking a bit of a different path on today’s news item, we are reposting an interview with MarkLines president Makoto Sakai which was originally published in the “Koyusho” (Cultural Column) in the morning edition of the Nihon Keizai (Nikkei) newspaper entitled, “The Demon (Prophet) of Manufacturing”

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“The “Demon of Manufacturing” that I respect lives the United States. This gentleman is Mr. Sandy Munro, CEO of the U.S. engineering consulting firm Munro & Associates. Sandy is a professional engaged in the teardown and analysis of automobiles and is a big fan of Japan. He really likes “takoyaki”, which I’ve enjoyed going out to eat with him when he’s visited Japan.

It was around 2016 when we first became friends. On a business trip to Detroit, I learned of his company, which is engaged in vehicle teardown analysis surveys, and when I think about it now, I was sort of rude in going to see him, being only interested in his company’s activities. However, I was cordially welcomed as a guest from Japan, and before I knew it, a light came on in my head when we started talking about automotive components. I remember being excited by his amazing depth of knowledge and thinking to myself that “this person is the real deal.”

He is fond of making jokes, and is also known for doing imitations at drinking parties. However, when the conversation comes to Monozukuri (manufacturing), the color of his eyes change.

I remember when Sandy visited Tokyo in 2017. When he looked up at the bell tower of Zojoji Temple in Minato Ward, he suddenly began to explain, “Mr. Sakai, the structure of the parquet is very interesting.” It was a moment when I was able to get a glimpse of his inquisitive spirit that hasn’t faded one bit, even at the age of 69.

Mr. Munro, who likes Japan so much that he even puts up a string of carp-shaped windsocks (koinobori) to celebrate the Japanese holiday Children’s Day at his home in the U.S. It seems that he is already looking forward to visiting Japan again after the new coronavirus situation has settled down. I can’t wait to have our next drink together in Japan.”

By, Makoto Sakai – President of MarkLines

For more information on MarkLines visit their website here.