Munro's Media Coverage

Munro has been in the media spotlight for many years.  Coverage has included major publications, such as Bloomberg, The Wall Street Journal, and Forbes.

For print articles and digitally published articles peruse our extensive library below by year.

Sandy Munro Being Interviewed

Print & Web Articles


Cast Parts On The Model Y: Specialists Talk About What It May Have
Inside EVs, Feb 11, 2020

Tesla Cybertruck Engineering Analysis Explains Exoskeleton’s Edges
Inside EVs, Feb 10, 2020

Tesla Cybertruck Homologation: Will It Be Road Legal In Europe?
Inside EVs, Feb 7, 2020

Cybertruck’s Low Costs Will Save Tesla Millions
Wards Auto, Feb 6, 2020

Musk Asks About A Texas Gigafactory: Is It For You, Cybertruck?
Inside EVs, Feb 5, 2020

How Much Does The Powertrain Represent Out Of Total Cost For An EV?
Inside EVs, Feb 5, 2020

Sandy Munro Thinks Cybertruck Will Be A Cash Cow For Tesla
Inside EVs, Feb 4, 2020

Could This Explain Why The Model Y Frame Casting Theory Is Correct?
Inside EVs, Feb 4, 2020

Can This Image Confirm Tesla Model Y Will Have Single Cast Body Frame?
Inside EVs, Jan 30, 2020

Obrist Shows There Are Easier Ways to Increase Energy Density
Inside EVs, January 30, 2020

Sandy Munro says the Tesla Cybertruck’s unorthodox design makes it cheap to manufacture
Charged, January 27, 2020

Another Example of a Car “Designed to Break in Half” in a Crash: A Tesla Model X
Core77, January 27, 2020

Musk Reads: Tesla’s value reaches new highs
Inverse, January 24, 2020

Images From China: Are Tesla Model 3 Fit-And-Finish Issues Behind Us?
Inside EVs, January 24, 2020

Here’s Exactly How a Nissan GT-R Sliced a Tesla Model X in Half
The Drive, January 23, 2020

Top car consultant explains why Cybertruck from Tesla can be incredibly profitable – BGR
The Media Times, January 21, 2020

Cybercurrency: What the Tesla Cybertruck will really cost to build
MSN autos, January 20, 2020

Sandy Munro and the Tesla Cybertruck
AutoBeat, January 20, 2020

Cybercurrency: What the Tesla Cybertruck Will Really Cost to Build
Motor Trend, January 20, 2020

Tesla Cybertruck is ‘incredibly cheap’ to bring to production, says manufacturing expert
Electrek, January 20, 2020

Top auto consultant explains why Tesla’s Cybertruck could be incredibly profitable
BGR, January 20, 2020

Tesla Cybertruck Turns Out To Be Really Cheap To Manufacture
TorqueNews, January 20, 2020

Tesla Cybertruck is ‘incredibly cheap’ to bring to production, says manufacturing expert, January 20, 2020

Tesla Cybertruck is ‘extremely reasonable’ to convey to manufacturing, says production skilled
Gizmo Table, January 20, 2020

Tesla Cybertruck is ‘incredibly cheap’ to explain to manufacturing, says manufacturing expert
Invest Records, Jan 20, 2020

The engineering and design of Tesla Cybertruck can be great
NewsDio, January 17, 2020

Tesla Cybertruck’s engineering and design might be genius — here’s why
MSN Autos, January 17, 2020

Autoline and Sandy Munro Explore Tesla Cybertruck Tooling Cost
InsideEVs, January 17, 2020

AAH #492 – Deconstructing the Tooling Cost on Tesla’s Cybertruck
Autoline, January 17, 2020

Tesla is the most valuable US carmaker of all time
Auto Express, January 8, 2020

Tesla 2020 Predictions
The Media Times, January 3, 2020

2020 Tesla Predictions
CleanTechnica, January 2, 2020

Payne: 10 vehicles that defined the decade
The Detroit News, January 1, 2020

Stainless Steel considered for SEMI?
Tesla Motor Club, January 1, 2020

Tesla Model 3 Considered “Car of the Decade”
Wheels24, January 1, 2020


Russian motorist converts his vehicle to look like a Tesla Cybertruck
Stock News Press, December 20

Tesla Cybertruck: Sandy Munro Answers All the Right Questions
InsideEVs, December 19

Sandy Munro Talks Tesla Cybertruck, Exoskeleton, SpaceX, Big 3, & More
CleanTechnica, December 19

Sandy Munro talks about Cybertruck, Exoskeleton, SpaceX and more
The Media Times, December 19

Teardown Expert Tells Us What He Thinks Of the Tesla Cybertruck
InsideEVs, December 16

Tesla Cybertruck gets honest review from teardown expert: ‘I’m very happy that Tesla…put out something like this’
Teslarati, December 14

Is Tesla Proving Legacy Auto Will Continue To Struggle With EVs?
Inside EVs, December 13

Sandy Munro Reveals His Take on the Tesla Cybertruck
E for Electric, December 13

What Sets Tesla Apart From Detroit Companies? Sandy Munro Answers That
InsideEVs, December 10

What Does The Tesla Model 3 Have In Common With A Cheap Toyota Etios?
Inside EVs, November 1

See the Munro & Associates Measurements of the Tesla Model 3 Paint Thickness
Inside EVs, November 1

Tesla reported a surprise profit — but how long can CEO Elon Musk stay ahead?
NBC News, October 24

Can Ford Challenge Tesla with Its EV Charging Network?
Market Realist, October 18

EVs Put the Squeeze on Suppliers
E&E News, September 25

LG Chem soll Produktion von Akkus für Teslas Gigafabrik in China begonnen haben
TeslaMag, September 24


Tesla’s Production Efficiencies Put 25% Margins in Reach
Seeking Alpha, September 23

Why China Could Be Tesla’s Undoing
Seeking Alpha, September 20

A Practical Reason Why Nürburgring Records Matter to Tesla
CleanTechnica, September 18

Warum die Elektroautos von Tesla immer noch die größte Reichweite haben
TeslaMag, September 16

Auto Experts Reveal Why Tesla’s Batteries Hold a Comfortable Lead in Range
Teslarati, September 16

VW Group Creating Unified Electronics, Software Platform for Vehicles
Left Lane News, September 16

Tesla’s Range: Can It Outpace the Competition?
Market Realist, September 13

2 Experten haben ein Tesla Model 3 auseinandergenommen und herausgefunden, warum es besser ist als BMW, GM und Co.
Business Insider Deutschland, September 13

De markt voor elektrische auto’s wordt drukker, maar Tesla verslaat nog steeds zijn concurrenten op actieradius – dit is de reden
Business Insider Nederland, September 12

2 Car Experts Who Tore Apart Tesla’s Model 3 Explain Why the Company is Still Beating GM, Jaguar, and BMW in Range
Business Insider, September 11

Sean Mitchell Interview with Sandy Munro 8-18-19, Covers Model 3 Manufacturing
Tesla Motors Club (blog), September 10

Sandy Munro, Maxwell & Being a TeslaTuber w/Sean Mitchell (Podcast)
HyperChange, September 1


Tesla Still Leads Car Technology Even if Behind in Car Features
International Business Times, August 25

How Tesla’s New Roadster Can Benefit from Maxwell’s Supercapacitors
Teslarati, August 25

What are the Chances One or More Legacy Automakers Will Fail?
CleanTechnica, August 24

Branchenexperte bringt Superkondensatoren für Autos von Tesla ins Spiel
TeslaMag, August 23

Tesla ‘Superbottle’ Proves that the Model 3’s Disruption Lies in its Vertical Integration
Teslarati, August 23

Model 3 in Australia, VIN Update, Morgan Stanley TSLA Coverage, Sandy Munro (Podcast)
TechCast Daily, August 22

Sandy Munro States Tesla Has a 10-Year Lead Over US Automakers
CleanTechnica, August 21

Sandy Munro: Model 3 Manufacturing, Model Y Wiring, and EV Competition
VidNews, August 19

Auto Experts Share Insights on Tesla Model Y Wiring and how Maxwell’s Supercapacitors can Improve Batteries
Teslarati, August 19

Munro Talks Tesla Model 3, Model Y and Electric Car Competition
Inside Evs, August 19

Stuck On Structural Adhesives
Automotive Engineering International, August 20

Samochody elektryczne kontra Toyota Supra w wyścigu na 1/4 mili [WIDEO], August 9

What I Learned About the Model 3 From Sandy Munro
All Things, August 8

Deloitte Sees Huge Opportunity for Suppliers – CAR MBS 2019
Autoline, August 7

Tesla Engineers Share Model 3 Steering, Drivetrain, and Suspension Secrets
Teslarati, August 6

10 Things Tesla (TSLA) Retail Investors Want to Know from the Q2 2019 Earnings Call
Teslarati, July 24

Tesla Effect: Expert Dives Into EV Adoption and the Internal Combustion Engine’s Death
Teslarati, July 15

China Wants Tesla to Succeed? When has China Wanted Anyone to Succeed?
ValueWalk, July 10

Tesla in the Rearview Mirror
Seeking Alpha, July 8

Tesla Model 3 Paint Quality Stereotypes Dispelled by Auto Protection Specialist
Teslarati, June 30

The Battery Show and Electric Vehicle Technology Expo Announce 2019 Programming Spanning Full Supply Chain to Infrastructure Advancement
Globe Newswire, June 27

Sandy Munro EV Conference: Everything You Need to Know
Inside EVs, June 25

Tesla Should Advertise, Part Deux
CleanTechnica, June 24

Tesla’s Model 3: Demand is High
Seeking Alpha, June 23

A $7,000 SUV? What American Automakers Can Learn From This Indian-Market Renault
MotorTrend, June 20

Poll & Article: The Guilt & Embarrassment of NOT Driving an EV
CleanTechnica, June 15

It Seems Tesla Model 3 Build Quality Has Improved Vastly: Video
Inside EVs, June 7

Munro & Assoc. Hosting Comparison of Tesla Model 3, i3, Bolt, I-Pace
Inside EVs, May 31

Teardown Specialists Munro & Assoc. Hosting Engineering Comparison of Model 3, i3, Bolt and I-PACE
Publisher, Month day

Tesla’s Impending Made-in-China Model 3 Assault Should Scare Critics
Teslarati, May 30

Porsche 911 Fanatics, Volvo Fanatics, Lexus & Ford Mustang Fanatics Become Tesla Model 3 & Model S Fanatics
CleanTechnica, May 25

GM Announces ‘Exponential Jump’ in Electronics That Will Allow OTA Updates by 2023
Teslarati, May 20

Volkswagen MEB Platform = Mistakes, Errors, Blunders? Or Masterly Engineering Brilliance?
CleanTechnica, May 18

Why Wall Street Undervalues Tesla
Worth, May 15

How My Tesla Model 3 Order Turned from Super Easy to Super Confusing
CleanTechnica, May 14

Tesla Battery Swap “Enron Trading Desk All Over Again”
Value Walk, May 9

El Tesla Roadster planea equipar supercondensadores para ‘humillar’ a sus rivales
Car and Driver, May 9

Tesla Motor Mouths
Industry Week, May 8

Tesla’s Model 3 Electric Motor is a Clever Mystery Box, Says Auto Experts
Teslarati, May 8

Does Tesla Still Have An Edge?
Seeking Alpha, May 6

Autoline Test Drives Tesla Model 3: Video
Inside EVs, May 1

Industry Expert on Tesla’s Motors: “They’ve Got Magic!”
CleanTechnica, April 28

Panasonic and Tesla Factory Scrap Half a Million Batteries a Day
Cleanroom Technology, April 26

Munro Partners with India Engineering Firm
AutoBeat, April 26

Mergers, Acquisitions and New Contracts Across Metro Detroit
Crain’s Detroit Business, April 21

Diving Into the Tesla Model 3, BMW i3 & Chevy Bolt
CleanTechnica, April 19

Tesla Model 3, Chevrolet Bolt, BMW i3 Teardowns Compared
Inside Evs, April 18

Insiders Describe a World of Chaos and Waste at Panasonic’s Massive Battery-Making Operation for Tesla
Business Insider, April 16

Tesla’s 15% Luxury Car Share In USA … Tesla Energy Vision … Tesla–Fiat Tango — #CleanTechnica Top 20
CleanTechnica, April 14

Tesla Model 3 Battery Module Replacements to Cost $5k to $7k, Says Elon Musk
Teslarati, April 14

Some Tesla Investors are Misled by Popular Youtubers
Seeking Alpha, April 12

Watch Autoline Talk Tesla Model 3: Sandy Munro Returns
Inside EVs, April 12

AD #2572 – New Pininfarina is Wicked Fast and Pricey, Infiniti’s Production EV, Testing GM’s Carbon Fiber Pickup Bed
Autoline, April 11

Lean Design® Expert Munro & Associates Inc. Retains Bianchi Public Relations as PR Agency of Record
Troy Chamber, April 11

Watch Why Tesla Model 3 has Edge on Engineering: Video
Inside EVs, April 9

Auto Industry Lean Design Expert Gushes Over Tesla (Video)
Red Green and Blue, April 9

CC Newsstand: Sandy Munro Talks About Tesla and China (Autoline After Hours) – And The First “Tesla Killers” Show Up With Butter Knives
Curbside Classic, April 8

Tesla, China and Sandy Munro
Automotive Design & Production, April 8

Auto Industrial Expert at Lean Design, Sandy Munro, Removes Tesla From the New Road
Satmu, April 6

Auto Industrial Expert at Lean Design, Sandy Munro, Removes Tesla From the New Road
Vaaju, April 6

Auto Industry Expert in Lean Design, Sandy Munro, Gushes Over Tesla in New Video
CleanTechnica, April 6

Auto Industry Expert in Lean Design, Sandy Munro, Gushes Over Tesla in New Video
EcoTopical, April 6

Auto Industry Expert in Lean Design, Sandy Munro, Gushes Over Tesla in New Video
Green World Alliance, April 6

AAH #458 – Sandy Munro Talks About Tesla in China
Autoline, April 5

Tesla Model 3 Teardown Expert is Exasperated with Analysts’ Inaccurate Data
Teslarati, April 5

Sandy Munro Talks about Tesla in China – Autoline After Hours 458
Youtube, April 4

We Dug Into a Tesla Model 3 and Chevy Bolt to Learn Their Secrets
Jalopnik, April 3

EVs Not Easier to Build, But Will Cut Jobs
WardsAuto, April 3

Sandy Munro Says Tesla Isn’t a Car Company, It’s a Cult [Video]
Bloomberg, April 1

Tesla Shanghai Gigafactory Completion Within 85 Days
Next Big Future, March 6

Sandy Munro Admits Tesla is a Cult More Than an Automaker: Video
Tech Money Fit, March 4

Sandy Munro Admits Tesla is a Cult More than an Automaker: Video
Inside EVs, March 4

The Top-Ten-Selling Electric Cars
Design News, March 4

Tesla Model 3 Teardown Expert Munro Divulges New Profit Details
Inside EVs, February 28

ARTICLE: Dismantling and Analysis of Vehicles to Develop Optimal Applications
Light Metal Age, February 25

Consumer Reports bumps the Tesla Model 3 Off of its List of Recommended Models
Digital Trends, February 21


Why Tesla’s Model 3 Price Cuts Aren’t About Demand
Seeking Alpha, February 14

GM, Amazon Eye Electric-Truck Maker Rivian
The Detroit News, February 12

Porsche, Audi Forced to Change Plans After Tesla Model 3 Teardown
Inside EVs, February 11

Tesla Model 3 Teardown: Deep Dive Reveals the Car’s “Magic”
Inside EVs, February 6

Good Tesla, Bad Tesla: Duality Vexes Hot-Selling Brand
The Detroit News, February 4

Tesla’s Original Model 3 Long Range RWD Version Gets Offered in China
Teslarati, February 1

Tesla Model 3 Battery Current Collector: Radically Different Design
Inside EVs, January 30

Musk Said ‘Manufacturing Design Improvements’ are Coming to the Model 3. Former Tesla Engineers Told Us What That Could Mean
Business Insider, January 30

Tesla Should Pull an Apple: Leave ‘Production Hell’ to Other People
Wall Street Journal, January 25

Is Tesla Special?
Seeking Alpha, January 23

Tesla Gets Nod from Rivian CEO for Combating ‘Untruths’ About Electric Vehicles
Teslarati, January 17

CSP: Carbon Fiber Pickup Beds & Composite EV Battery Enclosures – NAIAS 2019
Autoline, January 15

Tesla’s Elon Musk Hailed as ‘Disruptor of the Year’ in Detroit, but Model 3 Misses Awards
Teslarati, January 15

Tesla is Designing an Electric Pump System That Makes its Drive Units Even Better
Teslarati, January 11

Watch as Chevy Bolt EV is Stripped Down for Cost Analysis Research
Inside EVs, January 10

AAH #447 – Sandy Munro’s Tesla Deep Dive
Autoline, January 9

How Tesla Reduced Cost & Assembly Time for Model 3 Cooling System
Inside EVs, January 8

Tesla Could ‘Make a Gazillion Bucks’ Thanks to New Chinese Gigafactory, Expert Says
The Drive, January 8

China Tesla Model 3 Will Be $28,000 and Tesla has a 44% Electric Motor Advantage
Next Big Future, January 8

The Fascinating Engineering Behind VW’s Electric Car Platform of the Future
Jalopnik, January 7

Engineering the Tesla Model 3 and More
Automotive Design & Production, January 7

Counterpoint to Munro’s Negative Analysis of Tesla Model 3 Body Design
Inside EVs, January 7

Tesla’s Damage Monitoring Patent Hints at Cars Driving to Repair Centers Autonomously
Teslarati, January 7

Is Nissan LEAF #Rapidgate Fixed, Sandy Munro Says Model 3 is “A Dream” and Answers to Question of the Week (Podcast)
EV News Daily, January 6

Munro Talks Tesla Model 3 Motor Magic and Profit Potential
Inside EVs, January 4

Sandy Munro Shares Current Thoughts on Tesla, Model 3 Unveil… (Tesla Daily Podcast)
Luminary, January 3

Sandy Munro Shares Current Thoughts on Tesla, Model 3 Unveil… (Tesla Daily Podcast)
Stitcher, January 3


Tesla Model 3 Replacing My 13 Year Old Honda Civic Hybrid, Let’s See How That Goes. So Far, So Good!
TinkerTry, December 23

The Tesla Model 3 ‘Superbottle’ Easter Egg Is a Fascinating Packaging Solution
Jalopnik, December 18

Why Tesla Fanaticism is Ultimately Bad for the Brand
MediaVillage, December 5

Tesla Partner Panasonic’s US Plans Hint at Possible Model S and X Battery Update
Teslarati, November 20

Panel Gaps be Damned: Tesla Patents New Fix
Inside EVs, November 5

Tesla Patent Addresses Panel Gaps Using Clever Clamping Assembly
Teslarati, November 5

Tesla Investors Want Elon Musk’s Friends Off the Board, Increased Accountability
The Drive, November 1

Tesla’s Edge in Battery and Charging Tech Emerges in Model X vs Jaguar I-PACE Range Test
Teslarati, October 29

Tesla’s Efficiency Edge Speaks Volumes for its Engineering Lead
Tesla Motors Club, October 26

Tesla’s Efficiency Edge Speaks Volumes for its Engineering Lead
Inside EVs, October 26

Why Tesla’s ‘Big Deal’ Model 3 Puts it Yeats Ahead of Competition [Video]
Bloomberg, October 25

Tesla’s Latest Earnings Report Comes in a Profitable Shade of Black
Quartz, October 24

Another Tesla Model 3 Teardown Highlights Strengths & Opportunities for Tesla
CleanTechnica, October 23

Major Tesla Short Seller Switches to Long, Cites 4 Clean Technica Charts
CleanTechnica, October 23

Tesla Model 3 Teardown Underscores Missed Opportunities
Green Car Reports, October 23

Tesla Model 3 Dissected: Batteries and Electric Motor are Great, the Chassis Not So much
CarScoops, October 22

The Final Say…
Automotive News, October 22

Dissecting a Tesla
Automotive News, October 22

The Model 3 is Riddled with Design Errors that Cost Tesla Money
Car Throttle, October 19

Tesla Shrunk the Battery to Start Selling its Promised $35,000 Model 3 (Kinda)
Quartz, October 19

Tesla’s Manufacturing Complexity to Blame for Thin Profit Margins, Says Analyst
The Drive, October 18

Tesla Model 3 Dismantled: It’s Needlessly Complicated to Build, Says Analyst
AutoBlog, October 18

Tesla Model 3 Torn Apart to Find Elon Musk’s Best and Worst Decisions
Financial Review, October 18

Tearing Down a Model 3: Profit Potential Huge, but ‘This Body is their Single Biggest Problem’
Automotive News, October 17

There are 227 Ways in which Tesla can Improve the Model 3
Inside EVs, October 17

Tearing Apart Teslas to Find Elon Musk’s Best and Worst Decisions
Bloomberg, October 17

What Engineers Found When They Tore Apart a Tesla’s Model 3
Bloomberg, October 17

Tearing Apart Tesla Model 3s to See Musk’s Best, Worst Decisions
Industry Week , October 17

Experts Tear Down Model 3 and Discover Huge Profit Potential
Auto Spies, October 17

Analysts Who Spent Over 6,000 Hours Deconstructing Tesla Model 3: Musk is Driving Costs
WCCF Tech, October 17

An Expert Dismantled a Tesla Model 3. He Found Poor Design and Manufacturing are Squandering Profits
Los Angeles Times, October 17

Tesla is ‘Very Close’ to Profitability, Says Musk: “If We Go All Out, We Will Achieve an Epic Victory”
Teslarati, September 30

Sorry Jim Chanos, but the Tesla Model 3 is Definitely Not ‘Looking to be a Lemon’
Teslarati, September 21

Tesla Critic Gets ‘Converted’ After In-Depth Model X P100D Experience
Teslarati, September 13

McElroy Drinks the Tesla Kool-Aid, Becomes a Believer
Inside EVs, September 13

Insane UBS Bias on Tesla – UBS Analyst Recommended Selling $TSLA 18 Times in 2 Years, Recommended Buying $GM 35 Times in 7 Years
CleanTechnica, September 10

Tesla’s Battery Tech and Software Push is Starting to Make Sense for Veteran Vehicle Makers
Teslarati, September 5

Tesla’s Cheap Model 3 Will Lose Money for the Automaker: Analyst
Gizmodo, September 3

Analysis: Sloppy UBS Tesla Burn is Not Supported by UBS’s Own Numbers
CleanTechnica, September 2

Passion for Tesla Model 3 Triumphs Over Quality Concerns
Forbes, September 2

Can Tesla’s Model 3 be Profitable?
Design News, August 24

The Billion-Dollar Tesla Hit Piece
CleanTechnica, August 27

Tesla’s $35,000 Model3 Will Lose Money for the Automaker: Analyst
Jalopnik, August 24

Tesla Model 3 Analysis Triggers Legal Woes for Teardown Expert Sandy Munro
Teslarati, August 22

UPDATE: Munro Threatened with Lawsuit for Tesla Model 3 Teardown
Inside EVs, August 21

Unknown Entity Sues Expert for Teardown Expose on Model 3
Auto Spies, August 21

Tesla’s $35,000 base Model 3 Will Be a Money Losing Car, Says UBS After Teardown
Electrek, August 17

Tesla Stock Slides 9% Amid Reports that Elon Musk and Board Will Meet with SEC Next Week
Teslarati, August 17

AD #2409 – Ford Rolls Out Exoskeleton Tech Globally, Musk Considers Taking Tesla Private, GM Pickups Rack Up Test Miles
Autoline, August 8

Manufacturability Starts with Communication, and DFMA Can Help
Advanced Manufacturing, August 2

Bjorn Says New Tesla Model 3s Have Improved Build Quality, Fit & Finish
Inside EVs, July 27

Tesla Model 3 Teardown Gives Incredible Look at the Electric Powertrain
Electrek, July 26

Will the Tesla Model 3 Really Achieve a 30% Profit Margin?
Inside EVs, July 27

New Tesla Patent Points to Safer Battery Packs with Damage-Isolating Energy System
Teslarati, July 26

Tesla’s Model 3 Teardown Shows it is Already Profitable – Really Profitable
The Street, July 23

Michigan-Based Consulting Firms Claims Tesla Model 3 is Most Profitable EV
FutureCar, July 22

Beyond Elon Musk’s Drama, Tesla’s Cars are Thrilling Drivers
Wired, July 20

Tesla Gross Margins and Munro’s Cost Breakdown
Seeking Alpha, July 20

Teardown Specialist Sandy Munro: Tesla Model 3 Should Deliver 30% Profit Margin
Charged EVs, July 20

Tesla Model 3 Has Highest Profit Margin of Any Electric Vehicle
Extreme Tech, July 19

Tesla model 3 Shows Bigger Profit in Latest Cost Breakdown
Green Car Reports, July 19

Elon Musk’s Bet-the-Company Tesla Model 3 Gamble Appears to be Paying Off
Teslarati, July 18

Tesla Stock (TSLA) Holding Steady Amid Signs of Model 3 Sustained Ramp, Vote of Confidence from Detroit
Teslarati, July 17

Tesla Model 3 Critic Flips View, Sees Possible 30% Profit Margin
Automotive News, July 17

Tesla Model 3 Critic Sees Possible 30% Profit Margin
Automotive News Europe, July 17

Tesla Model 3 is Most Profitable Electric Car: Consultant
Reuters, July 17

Tesla Model 3 is Most Profitable Electric Car – Consultant
Reuters (UK), July 17

The Model 3 May Actually Help Tesla Turn a Profit for the First Time
BGR, July 17

One of the Tesla Model 3’s Biggest Critics Has Changed His Mind and Now Says the Car Could Be Profitable
Business Insider, July 17

One of the Tesla Model 3’s Biggest Critics Has Changed His Mind and Now Says the Car Could Be Profitable
Insider, July 17

Auto Teardown Expert Who Slammed Tesla Model 3’s Fit and Finish Admits Car is Surprisingly Profitable
Silicon Valley Business Journal, July 17

Tesla Model 3 Most Profitable EV on Market – Video
Electrive, July 17

Tesla Model 3 Critic Admits He Was Wrong in Elon Musk-Shared Video
Inverse, July 17

Tesla Model 3 Teardown Shows Over 30% Profitability as Munro Research Firms ‘Eat Crow’
Electrek, July 16

Munro & Associates Finish Tesla Model 3 Teardown, Come Away Impressed
Road Show by CNET, July 16

Munro Teardown Shows Tesla Model 3 Solidly Profitable
Autoline, July 16

Munro Eats Crow, Finds Tesla Model 3 to be Highly Profitable
Inside EVs, July 16

Tesla Model 3 Critic Flips View, Sees Sedan Being Profitable
Bloomberg, July 16

Tesla Model 3 Critic Turns Bullish
AutoBeat, July 16

Tesla Model 3 Exceeds 30% Profit, Says Sandy Munro After Teardown Analysis
Teslarati, July 16

How Far is Tesla in the Autonomous Driving Race?
The Street, July 10

Tesla Doubles Model 3 Production in Q2 (Yawn)
Automotive Design & Production, July 2

Munro & Associates Tesla 3 Teardown
Design HMI, June 21

German Teardown Firm Gives Insight on Tesla Model 3 Materials Cost and Battery Composition
Teslarati, May 31

Manufacturer Cost Comparison Between Tesla Model 3 and Chevy Bolt
Inside EVs, May 30

Tesla Model 3 Powertrain Fun. From Carburetors To Carborundum. You’ve Come A Long Way, Baby!
CleanTechnica, May 28

Tesla’s Response to Munro’s Model 3 TearDown Findings
Evannex, May 27

After Flubbing a Consumer Reports Recommendation, Tesla Makes Amends
NBC News, May 22

Tesla Model 3 Battery Details Revealed in Partial Teardown and Analysis
Teslarati, May 17

How Tesla Could Become the Next Facebook
Automobile, May 16

Tesla Responds to Munro’s Model 3 Teardown Findings
Charged EVs, May 8

Tesla Adds Model 3 Auto-Dimming High Beams in Latest Firmware Update
Teslarati, May 8

Tesla is Leading Electric Car Batteries Away from Cobalt Mining Industry
Teslarati, May 7

Tesla Semi to Boast Nearly 600 Mile Battery Range, Says Elon Musk
Teslarati, May 3

Tesla Model 3 Teardown: The Nitty Gritty Details
MotorTrends, May 3

Watch Tesla’s Latest Autopilot Navigate Through Narrow Construction Zone
Teslarati, May 2

Seven Things Wall Street Wants to Know From Elon Musk
Bloomberg, May 2

7 Things to Watch for in Today’s Tesla Earnings Report
Automotive News, May 2

Despite Record Loss, Investors See Silver Lining Pockets in Tesla’s Q1 Earnings
The Detroit Bureau, May 2

Tesla Counters Disparaging Model 3 Quality Report
AutoBeat, May 1

Here’s How Far You Can Drive a Tesla Before Seeing Battery Degradation
The Street, May 1

Munro’s Model 3 Teardown Spells Big Trouble for Tesla
Seeking Alpha, May 1

Inside the Model 3: An Ego?
Automotive News, April 30

Tesla Claims 40% Panel Gap Improvement
Left Lane News, April 30

Tesla Teardown Reveals a Major Challenge for Elon Musk
Inverse, April 30

Tesla Says Model 3 Panel Quality is Now On Par with German Rivals
Engadget, April 29

Munro Tesla Model 3 Teardown Report Provokes Tesla
CleanTechnica, April 29

Tesla Teardown Reveals Tech Prowess, Production Shortcomings
The Seattle Times, April 29

Tesla Claims that Model 3 Panel Gaps Have Improved by ‘Nearly 40%’
Electrek, April 29

Tesla Week: Autopilot Taken to Extremes, Harley Davidson Electric, Model 3 Teardown Analysis
Forbes, April 29

Tesla Model 3 Teardown Shows Amazing Tech and Manufacturing Facepalm
Hot Hardware, April 28

Tesla Explains Model 3 Build in Response to Munro’s Teardown Analysis
Teslarati, April 28

Tesla Responds to Issues Noted in Model 3 Teardown
Inside EVs, April 28

Check Out a Detailed Analysis of that Tesla Model 3 Teardown
Inside EVs, April 28

Tesla is Brilliant at Design and EV Engineering; Not So Much at Manufacturing
Automobile Mag, April 27

Teardown Guru Finds Good, Bad in Tesla Model 3 Construction
WardsAuto, April 26

The Man and the Machine: Inside the Tesla Model 3
Automotive News, April 26

Extensive Tesla Model 3 Teardowns Reveals what the EV-Maker Gets Right — And Where it Fumbles
AutoWeek, April 26

BMW’s iX3 Reveals a More Normal-Looking Approach to All-Electric Driving
The Detroit Bureau, April 26

Tesla Model 3: Highly Innovative, but Built With ‘Dinosaur Technology’
Detroit Free Press, April 26

Auto Consultant Munro Gives Model 3 Thumbs-Down for Build Quality, Thumbs-Up for Electronics and Handling
Charged EVs, April 25

Tesla Model 3: How Can Such a Good Car Be So Bad?
The Detroit Bureau, April 25

Tesla Teardown Reveals Tech Prowess, Production Shortcomings
Bloomberg, April 25

Tesla Teardown Uncovers Tech Prowess, Production Shortcomings
Automotive News, April 25

Tesla Teardown Shows Tech Prowess, Production Shortcomings
Industry Week, April 25

Tesla Model 3 Teardown: Deconstructed 3
Motor Trend, April 25

Tesla’s Simultaneous Brilliance and Incompetence Revealed in Teardown of Model 3
Forbes, April 25

Tesla Model 3 Teardown Reveals Impressive Batteries and Electronics — and Serious Design Flaws
Financial Post, April 25

Auto Expert Tears Down Tesla Model 3, Says it’s ‘Not Such a Good Build’
Silicon Valley Business Journal, April 25

Engineering Firm that Panned Tesla Model 3’s Build Quality Lauds its Electronics and Handling
Jalopnik, April 23

Auto Industry Veteran: Ignore the Tesla Model 3 at Your Peril
Seeking Alpha, April 23

Tesla Model 3: Piece-by-Piece Munro Analysis
Automotive Design & Production, April 23

Tearing Into a Tesla Model 3 – Check it Out
Inside Evs, April 20

Teardown Engineer Praises Tesla Model 3 Electronics, Suspension
Left Lane News, April20

AAH #417 – Tesla Model 3: Inside & Out
Autoline, April 20

Tesla Model 3 Modules are Comparable to F-35 Flight Controller, Says Expert
Teslarati, April 20

Tesla Car Autopsy Reveals Flaws, Strengths of New Model 3 Sedans
Investor’s Business Daily, March 25

Tesla’s Model 3 Rings in Mixed Reviews, Still Faces Production Delays
Digital Trends, March 13

Tesla Model 3 Critic has Change of Heart After Test Drive
Teslarati, February 19

Teardown Expert Test Drives Tesla Model 3, No Longer Compares it to 90s Kia – Video
Inside EVs, February 18

Some Early Owners of Tesla’s Model 3 are Reporting Quality Problems. Do Buyers Care?
Los Angeles Times, February 18

Tesla Model 3 Teardown Reveals Shocking Build Quality
Hot Cars, February 9

Automotive Expert Tears Apart Tesla Model 3 and Wonders ‘How They Released This’
Interesting Engineering, February 7

Tesla Model 3 Teardown: ‘Flaws Like a ’90s Kia’
Extreme Tech, February 6

Video Tesla Model 3 Teardown
AutoWeek, February 6

Here’s what a ‘Teardown’ Expert has to say about Tesla Model 3 Build Quality
AutoWeek, February 6

Model 3 Review Notes Problems Not Seen Since a ‘Kia in the 90s’
BGR, February 5

Tesla Model 3 Teardown by Engineering Firm Reveals Quality Flaws Like ‘A Kia in the 90’s’
Gizmodo, February 5

Tesla Model 3 Gets Scathing Teardown Review: “I Can’t Imagine How They Released This”
Teslarati, February 4

Tesla Week: More Model 3 Reviews, Quality Concerns, Dual-Motor Option, VIN Count
Forbes, February 4

Tesla Model 3 Slammed By engineering Firm For Manufacturing Flaws – “Like a Kia in the 90s”
Inquisitr, February 3

Munro Compares Tesla Model 3 Build Quality to a “Kia from the ‘90s”
CleanTechnica, February 3

Tesla Model 3 Teardown by Engineering Firm Reveals Quality Flaws like ‘A Kia in the ‘90s’
Jalopnik, February 2

AD #2282 – Ferrari is a Money Machine, U.S. January Sales, Designers Still Want Clay
Autoline, February 2

Tesla Model 3 Teardown Reveals Some Issues – Video
Inside EVs, February 2

AAH #406 – CES,NAIAS, & Issues with Tesla’s Model 3
Autoline, January 25

AD #2276 – 2019 Jeep Cherokee Updates, Strike Looms in Germany, Trump Tax Cuts Boost FCA & Ford Earnings
Autoline, January 25


How UBS Tore Down a Car – and Rebuilt its Research Practice
Institutional Investor, December 5

Autoline After Hours Tears Into the Chevrolet Volt – Video
Inside EVs, September 2

Is the BMW i3 a Good Buy with Tesla Model 3 on the Way? (#Electrifying Webinar)
CleanTechnica, July 20

Breaking Down the Chevy Bolt
Automotive Design & Production, July 17

AAH #385 – Tearing Into the Chevy Bolt EV
Autoline, July 14

Anwise Visiting World Famous Munro & Associates
WeChat, May 8

Munro & Associates meets with Shenzhen SFDP To build the Shenzhen Global Benchmarking Innovation Center with Shenzhen Industrial Design Profession Association (SIDA)
WeChat, May 4

Let “Lean Design” Get More Inspiration in Shenzhen
Shenzen Government Article, Apr 28

Tesla Model X 2017 Tow Test
Car Sales, March 19


The Fascinating Company that Tears Cars Apart to Find Out Exactly How They’re Built
Jalopnik, October 3

Honda Rethinks the Assembly Line
Assembly Mag, July 1

3D Printing’s Larger Role Pushes Software/Hardware Changes
Design News, January 6


You might be able to get a BMW i3 for just $24,944
Auto Blog, December 22

Design Apps to Speed the Design Process
Design News, December 16

Automation Economics Theatre Line-up
Advanced Manufacturing Canada, November 18

BMW i3: Donuts Not Included… And Other Insights
Clean Technica, November 17

Why The BMW i3 Can’t Do Donuts, + Other Interesting Nuggets
Vehicle News, November 16

Munro & Associates CEO to Keynote SAE’s Energy Saving & Emission Reduction …
TD Profit – Energy, October 30

Munro & Associates CEO to Keynote SAE’s Energy Saving & Emission Reduction Forum’s Lightweighting Session, October 29

Strength, ingenuity and safety. Watch this i3 Munro video
BMW i3 Guide, October 24

BMW i3 battery is easily replaced
BMW i3 Guide, October 23

Design Outsourcing Is on the Rise
Design News, October 21

Design Engineers Get Schooled on Manufacturing
Design News, October 16

AEG CoalSwitch in early talks with power plant owners, says Active Energy
Proactive Investors, October 5

“Most Advanced Vehicle On The Planet” — BMW i3?
Clean Technica, October 1

World’s first sustainable biomass fuel to replace coal?
Vector News, September 24

Biomass Energy Enhancements and partners to market biomass coal alternative
CD Recycler – Construction & Demolition, September 16

Puffed Wood Pellets Hold Promise for Coal Power Plant Conversions
Woodworking Network, September 16

Collaboration Leads to First Sustainable Biomass Fuel to Replace Coal
PDD Net, September 15

Munro & Associates Inc. Collaborates with AEG-BEE Partnership to Create World’s First Sustainable Biomass Fuel to Replace Coal
PR News Wire, September 15

Active Energy JV to commercialize biomass fuel processing
SeeNews – Renewables, September 14

AEG is commercializing a revolutionary biomass fuel technology, which can substitute traditional coal
WoodBiz Forum, September 14

New Biomass for Energy
AEG Official Press Release, September 14

Suppliers Are Joining the Design Team
Design News, August 3

Carbon Fibers Spearhead Automotive Lightweighting Effort
Design News, Jun 16

Shooting for Industry 3.5
Design News, Jun 10

$50,000 BMW i3 Torn Apart to Expose Secrets of ‘Car of the Future’
HNGN, May 8

Engineering Firm Shows How The BMW i3 Is Revolutionary
Insider Car News, May 7

Second Round of BMW i3 Tear-Down Videos Show How Revolutionary BMW’s Plug-in City Car Really Is
Transport Evolved, May 7

BMW i3 Gets Torn Apart In The Name Of Science
GAS 2, May 6

BMW i3 Tear-Down Videos
BMW Blog, May 5

BMW i3 Tear-Down Videos Show Electric Car’s Radical Design
Green Car Reports, May 5

BMW i3 Most Dramatic Car Since Model T, Consultant Says
Manufacturing Engineering Magazine, April 21

Design Tools Get Comfortable in the Cloud
Design News, April 16

Look Inside BMW i3 Battery Pack
Inside EVs, April 12

Munro & Associates CEO to Discuss BMW i3 Material and Lightweighting Success at SAE World Congress Tech Hub
Forward Geek, April 12

BMW i3 Nearing Sustainable Rate of Sales
Charged – Electronic Vehicles Magazine, April 8

Is Carbon Fiber Gimmick, Or Paradigm Shift?
Repair Driven News, Mar. 26

New Design Apps for a New World
Design News, Mar. 24

Munro & Associates CEO Offers ‘A Peek into the Future’ of Manufacturing at MFG Meeting
Bloomberg, Mar. 6

Munro & Associates CEO Offers ‘A Peek into the Future’ of Manufacturing at MFG Meeting
Reuters, Mar. 6

App Lightens Up Your Design’s Materials
Design News, Mar. 6

The BMW i3: Deconstructed
Automotive Design and Production, Mar. 2

CAD Moves to the Start of Design
Design News, Feb. 23

Bigger Pickups Are A Result of Change In Fuel Standards
Bloomberg, Feb. 19

Munro & Associates’ D. Foreman Demonstrates How Virtualization and Simulation Can Create Big Advantages in New Product Conceptualization at Innovation in Design Conference
Reuters, Feb. 12

BMW i3: The ‘Most Significant Vehicle Since the Model T’
Design News, Feb. 10

Is BMW’s i3 Profitable
Motor Trend, Jan. 30

BMW i3 “one of the best engineered vehicles on the planet”
Automotive Purchasing, Jan. 15

Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference
Bloomberg, Jan. 14

Five Reasons Why BMW i3 Is Yet To Be A Huge Success In Germany
BMWRemaker, Jan. 9

The Most Advanced Vehicle On The Planet Taken Apart And Reverse Engineered
Charged – Electric Vehicles Magazine, Jan. 8

Teardown Reverse Engineering The BMW i3 Technology
Ecomento, Jan. 7

Unlocking The Secrets of BMW’s Remarkable Car of the Future
Forbes, Jan.

Reverse Engineering The BMW i3
BMW Blog, Jan. 5

Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference
CNBC News, Jan.

Us Company Can Reverse Engineer The BMW i3 To Tell You Its Secrets
In Auto News, Jan. 5

BMW i3 Electric Car Teardown: Profitable At 20,000 Units
Green Car Reports, Jan. 5

BMW i3 Called Most Revolutionary Car’ Since Ford Model T
Autoblog, Jan.

Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference
Yahoo! News Finance, Jan. 5

BMW i3 Electric Car Teardown: Profitable At 20,000 Units, Says Engineer (Video)
Yahoo! News Auto, Jan. 5

2015 BMW i3 Profitable After Just 20,000 Cars
Transport Evolved, Jan. 5


The Future Of The Car Is Not What It Was
Wall Street Journal, Dec. 23

The Future Of Cars Looks Very Different
Wall Street Journal, Dec.

US/China Press, Dec. 22

Sandy Munro, CEO, Munro & Associates, confirmed for Automotive Megatrends USA 2015
Automotive World, Nov. 28

Munro & Associates Releases New Application
Desktop Engineering, Nov. 11

New App For Design Profit 6 Sigma Defect Rate Converter
Technology Century, Nov. 11

App for Design Profit® 6 Sigma Defect Rate Converter from Munro & Associates, Inc. Now Available
Reuters, Nov. 10

Good Design Saves Money Brooklyn, Oct. 15

Software That Cuts Risk, Improves Profits
Today’s Medical Developments, Oct. 9

Munro Discusses DFM History, Applications and Trends at the Design for Manufacturing Summit
Reuters, Oct. 9

Early Concepting: The Design Before the Design
Design News, July 29

GM Says Recall Costs Won’t Affect Product Spending Plans
Wall Street Journal, July 28

Design Renaissance in Manufacturing
Design News, June 30

Measuring Design, Does Your Engineering Measure Up
Aerospace Manufacturing and Design, June 12


American Manufacturing Magazine High Tech Benchmarking
American Manufacturing Magazine, July/Aug.

Choose To Solve Problems In The Design Phase
Medical Device and Diagnostic Industry, June 3

10 Elements of a Successful Product Launch
Medical Device and Diagnostic Industry, June 3


Yet Another Benchmarking Story; Will It Ever End?
Product Design & Development, November 19

CBO Finds Electric Cars Not Smart: Toyota Pulls Plug On Its iQ
Forbes, Oct. 30

Munro & Associates Demonstrates Next-Generation Manufacturing
Detroit Business, Oct. 23

Mapping The Road To 54.5 MPG
Automotive Engineering, Oct. 23

Captain Hybrid: 54.5 MPG Comes With Trade-Offs, Oct.

Wringing Out Every Watt, Ounce, and Dollar
Today’s Energy Solutions, Oct.

GM Offering Big Discounts To Spark More Volt Sales
CTV News, July 24

Company Profile
GLITR, Jun. 22

Munro & Associates Named Economic Bright Spot
Oakland Press, Jun. 22

Munro Gets European Partnership With Paramex For Design Profit Software
GLITR, Jun. 14

Kaikaku: Manufacturing Re-Imagined
SME, May

Predictive Modeling Can Help Manufacturers, Apr. 19

Chevrolet Volt Teardown Reveals Volt was Designed for Upgrades
Auto Guide, Feb. 6

Under the hood: GM’s blueprint for Volt 2.0
Automotive News, Feb. 3


Munro & Associates CEO Honored as one of Michigan’s Leaders & Innovators
Bloomerg, November 16

GM Volt Battery Fire Is Said To Prompt US Probe Into Electric Car Safety
Bloomberg, November 12

The Next Generation of Manufacturing: Munro & Associates’ CEO Discusses Advancements in Manufacturing at the American
Bloomberg, Nov. 11

2008 and older

My Other Car Is a Tata
Bloomberg, Jan. 2, 2008

Look Ma No Pilot
BuslnessWeek, Sep. 10, 2007

Car Engine For Aircraft Debuts At Oshkosh 2007
Aero-News, Jul. 26, 2007

Keeping it Clean and Lean
Australian Manufacturing Technology, Jul. 2007

How Did They Do That? – Prius
Under The Hood, May 2007

The Last Bastion of Inefficiency
Industrial Engineer, Nov. 2006

Gas Saver Or Tailpipe Dream?
Bloomberg, Sept. 17, 2006

Detecting Resistant Strains
Bloomberg, Sept. 9, 2006

Ford’s Latest Recall
Bloomberg, Sept. 5, 2006

Ford Eyeing Bathroom Breaks
CNN Money, Oct. 2005

Lean Design for Plumper Profits, Apr. 2005

Chrysler profits jump to $1.9 billion
Detroit News

Japan Gets Wise
Automotive Industries, Apr. 2003

Coming Model From Honda Sprouts Wings: Will It Fly?
Wall Street Journal, Dec. 2002

Wake Up, GA Industry, the Sun is Rising
AOPA Pilot, Nov. 2002

For(e)-ward Thinking At Club Car

This is War
The Aviation Consumer, Oct. 2002

Will Mini Make Money?
Automotive Industries, Apr. 2002

Detroit Is Cruising for Quality
Bloomberg, Sept. 2001

How Healthy is Your Machine
Manufacturing Engineering, Jul. 1996

Dissection and Nitpicking Inc.

Public Reports and Studies

EPA Light-Duty Technology Cost Analysis Pilot Study

EPA Light-Duty Technology Cost Analysis, Report on Additional Transmission, Mild Hybrid, and Valvetrain Technology Case Studies

EPA Light-duty Technology Cost Analysis – Report on Additional Case Studies

EPA Light-Duty Technology Cost Analysis, Power-Split and P2 HEV Case Studies

Press Releases

Munro & Associates Announces European Partnership with Paramex on Design Profit® Software
Jun. 12, 2012

Munro & Associates CEO Honored for Grant Thornton Leader & Innovator of the Year
Nov. 16, 2011

DoD Cost and Complexity Reduction
Apr. 21, 2011

Munro Helps EPA Forecast the Real Cost for Greener Engines
Feb. 8, 2010

Promo Materials/Misc. Docs

A New Methodology to eliminate “Projects of Concern” in all future Defence Design and Development Programs

Defence Manufacturing Explanation

Predicting Total Costs for DOD Programs

Enabling the Birth of a New Transportation System

Aviation Press

If it ain’t Broke… Break it!