Category Archives: Uncategorized

Munro Selling Model Y Sample Reports for $5

Tesla Model Y Sample Report $5

Munro Selling Model Y Sample Reports for $5

What? $5 for a Munro report?  Well, not exactly… Munro sells the full Model Y Report for $89K.  Paying full price will get you as follows:

  • Vehicle and Zone Executive Summaries
  • Zone Eye-Catching Features
  • Zone Quick Cost Estimate Report
  • Zone Quick-Costed Bill of Material in PDF format
  • Weights and most materials and suppliers identified
  • Electrical Topology
  • Cooling Topology (full details available for purchase in separate Thermal Systems Report)
  • Vehicle Fit, Finish & Quality report (FFQ™)
  • Wind Tunnel Testing Results
  • Scans of the vehicle in .STL format

You can also purchase individual reports made for those only interested in specific vehicle areas.  The cost breakdown for those is as such:

  • Zone 1 Body and Chassis $32,000 USD
  • Zone 2 Controlling Electronics $38,000 USD
  • Zone 3 Interiors and Safety $30,000 USD
  • Zone 4 Powertrain and Battery Pack $45,000 USD
  • Electrical Topology $ 5,000 USD
  • Thermal Systems Report $15,000 USD

In addition to this you can also buy the Tesla Model 3 to Model Y Side-by-Side Report for $35,000 USD.

So what does the $5 report get you?  The purchaser will receive over 100 pages of the actual report, but the information will be augmented to hide the real data.  That being said there is a ton of great factual in formation in the sample report and as a student you get to see what a professional benchmarking report looks like.

For more information, Sandy put together this quick video explaining the sample reports:

Arcimoto Stock Still Has Plenty More to Climb

Arcimoto Stock Still Has Plenty More to Climb

Arcimoto Stock Still Has Plenty More to Climb

According to John Whitefoot at Profit Confidential, Arcimoto’s climb is only just beginning.  2020 saw Arcimotos stock climb from the mid $2 range to well over $7 and it’s not done yet.

The end of 2019 was very important for Arcimoto, marking their transition into their first retail production. But even despite the setbacks of the COVID Pandemic, Arcimoto only closed from March to May and still wound up having a first-quarter revenue of $616,795, compared to $2645 in the prior-year period.

Arcimoto has gone on to raise 26.5 million from institutional investors in the last few months which has bolstered their stock even more.

Munro and Associates were contracted to work on Arcimoto’s FUV during this time to improve its design and manufacturability which garnered the notice of the investors.  As the next phase of analysis is beginning with Munro, other investment banks seem to be paying close attention to the progress.

Arcimoto has been recently featured in a few Munro videos such as this quick overview:

Other vlogger shows have also picked up this collaboration between Munro and Arcimoto, such as Galileo Russel’s Hyper Change where he flat out asks Arcimoto CEO, Mark Frohnmayer, how will Sandy Munro add value to Arcimoto?  Watch the clip here:

But for an analyst’s look at Arcimoto’s climb and potential future lies, read this informative article here:

Arcimoto Inc: Overlooked EV Stock Up 287% in 2020, Still Has Tremendous Upside

Want to know what kinds of technology Munro may be introducing to the Arcimoto?  Check out our Model Y report which showcases the leading EV technology.  This report has it in detail and no other car we have analyzed has this many technology leaps.  One of those leaps is the Octovalve and Thermal System which is such a unique technology that we created a separate report just on it.  Also, Munro has reports on 3 EV Inverters and a comparison of 10 of the leading EV motors and the Model 3.

If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact for more information.

Model Y Series: Episode 3 – Frunk Overview

Episode 3: Frunk Overview

Welcome to episode three of Munro’s Tesla Model Y Performance teardown, where Munro & Associates CEO Sandy Munro reviews the vehicle’s frunk (trunk in the front).

Sandy shares that the Model Y’s front opens the same way as the Model 3. When removing the cowl, he finds some interesting surprises. Check out this short clip for full details:

Interested in more? Check out episode four for Sandy’s impression of the cowl cover clip or visit for full details about Munro’s Tesla Model Y discovery process. This site will offer regular insight from Sandy, interactive data and reports, and livestream from Munro’s headquarters.

“Choose to Solve Problems in the Design Phase” Update

This month, Munro & Associates and Lean Design Canada was honored with not one but 2 articles in the esteemed Medical Device and Diagnostics Industry Magazine.  Below is a quick excerpt from the article.

“With an ever expanding global market and certain internal forces such as a “benevolent” FDA peering down on the American entrepreneurial medical device industry, how can R&D and innovation be free to move the new market without strangling itself?  Unfortunately or fortunately, manufacturers from different manufacturing industries rarely talk or share technologies and manufacturing techniques. This enables the savvy company to borrow from dissimilar industries or practices to create game-changing evolutions that meet quality, manufacturing efficiency and innovation leaps effortlessly while also solving existing unanswered industry needs.”

For the full article, please visit MDDI Magazine online.

“Kaikaku: Manufacturing Re-imagined” Update

Just over a year ago Manufacturing Engineering Magazine published the article “Kaikaku: Manufacturing Re-imagined”, which turns out was one of the most widely read articles of 2012 and one of the most discussed.   Since this time I have fielded many questions and had several conversations on this article and the full Kaikaku process which is much too involved to get into here.  That being said, for those of you who missed it, below is a short excerpt from the original article with a link going to the original.  Also, in the months to come we will focus on more Kaikaku related topics.

“Unlike kaizen, which is continuous improvement/incremental minor change, Kaikaku means radical change or a great reform to the system. While both Kaizen and Kaikaku can be applied to production, Kaikaku goes beyond production to break the existing paradigm and create a breakthrough using a new system or model.

There are many ways to create change within a company.  TPS or lean manufacturing improvement on an incremental  basis tends to come from middle management choice, identifying traditional wastes (seven wastes) from the production system and encouraging the day-to-day regular amount of placeholder or quota change that companies may require from their “lean” leaders.

There is a fundamental limitation with this in a typical western company, however.  Most managers only feel comfortable meeting internal demands by removing low hanging fruit, which is generally accepted and does not require a larger cost. Fundamental change, or that which requires executive approval, could possibly land the manager in a compromising position (jeopardizing their job or ability to advance within the company). Therefore, Kaikaku has to be a “top down” change. In fact, just as Kaizen is fundamental to the Toyota Production System, Kaikaku is the fundamental concept to the little talked about (or understood) executive system used at Toyota.

One of the biggest struggles for many manufacturing companies is getting executives to truly understand the vital importance of not only how much manufacturing details and systems can change profitability, but moreover, how they can impede it.

This comes down to one of the basic principles discussed in the book “Good to Great.” As Jim Collins wrote, it is all about having “the right people on the bus.” And this is particularly true at the executive level as they tend to influence culture within the company the most.”

For the full downloadable .pdf of the article just follow the link here.

New FedDev Money for Canadian Manufacturing Including the Agro-Food Processing Sector

The Conservative federal government is injecting $190-million until March 31, 2014 for Investing in Business Innovation in southern Ontario.   FedDev Ontario is focused on helping early-stage and small to medium businesses that are recognized as having the potential for high growth and a net long-term economic benefit for southern Ontario.

Unlike previous years, FedDev has decided to put a further emphasis on initiatives Agricultural and Agro Food Processing sectors to identify where operational improvement and capital equipment investment can increase and strengthen local markets for not just increased import export, but also local job creation.  Lean Design Canada was instrumental in carrying out the initial pilot benchmarking assessments which have so far received very positive reviews from the participating companies.

Up to $5,950,000 is also being provided through FedDev Ontario’s Prosperity Initiative to support three projects that contribute to building an economic advantage in southern Ontario. The projects will include upgrades in technology and expansion of food processing capacity, as well as mentoring and support for students and recent graduates developing and commercializing digital media for mobile devices. FedDev Ontario funding for these projects have been leveraged to attract up to $19,400,000 in private sector investment.

For start-up businesses, approximately $9,438,833 will be invested in 16 projects to support product development and commercialization through FedDev Ontario’s “Investing in Business Innovation” initiative.  An additional leveraging of the FedDev funding  is looking to Angel and Venture capital to attract up to $33,941,667 for additional projects financing.

Ontario’s Youth “STEM” initiative will support development and delivery, for 2 projects aimed at encouraging young people to pursue education and future careers in the engineering, science, technology and math fields.  Funding up to $1,795,000 will reach up to 28,350 students across southern Ontario included for in field mentorships, in-school programs, and online initiatives.

The Nation Research Council (NRC) IRAP (Industrial Research Assistance Program) grant which is aimed at helping small to medium companies develop new technology and products that have the potential to materially increase the firm’s sales or employment.  IRAP offers up to $100,000 of matching funds (50/50) for furthering innovative programs and products.

The Nation Research Council also has another program entitled DTAPP (Digital Technology Adoption Pilot Program) which is aimed at companies furthering or adopting best practices programs such as Design Profit and Munro MAP3.  Although it does not pay for the capital investment in software, it will pay for training in new software and customization costs of adopting these new technologies for companies to become competitive in the market place.

Beyond this, Canada has a healthy ongoing tax program that helps companies of any size, in any sector, to receive tax credits to conduct research and development (R&D) in Canada called the SR&ED tax credit program.  The SR&ED program is administered by the Canada Revenue Agency (CRA) and is up to 50% – the highest tax credit program of its type in the world.

Lean Design Canada and Munro & Associates have been involved with grant programs in Canada since 2008/2009 and have had many success stories come of it.

Are Polymer Solar Panels Commercially Viable?

We get a lot of interest from different start up or R&D houses about how to bring new technologies into the market place and Munro & Associates is well known among its clients for bringing innovative technologies and ideas into new designs, but there is a fine line between interesting and profitable/commercially saleable.

solar-panels-chartFor instance, UCLA announced a 10.6 percent efficient (a new world record for polymer cells as recognized by NREL) from their new tandem organic polymer solar cells after adding a new infrared-absorbing polymer layer from Sumitomo Chemical to the research group’s already 8.6 percent efficient cells. The idea is that the new solar cells are a combined layer approach, stacking together to cover sensitivity to different absorption bands thereby capturing a wider spectrum than single-junction solar cells and thereby harvesting more energy.   The trick however, is not to just add two solar cells together, you need to couple with compatible materials – in this case a specific low-band-gap–conjugated polymer for the solar cell structure.

“Envision a double-decker bus.  The bus can carry a certain number of passengers on one deck, but if you were to add a second deck, you could hold many more people for the same amount of space. That’s what we’ve done here with the tandem polymer solar cell.” said Yang Yang, a professor of materials science and engineering at UCLA Engineering and principal investigator on the research. “Everything is done by a very low-cost wet-coating process,” and “the process is compatible with current manufacturing,”


Professor Yang Yang is confident that 15% efficiency will be reached in the next few years.

UCLA is not the only kicker at this cat, a €14.2 million European research project under the European Commission’s Seventh Framework Program (FP7) is also working to develop more efficient, flexible, plastic solar panels.

There are just 2 problems:

“These things are unstable in air and water,” says Keith Emery, who manages NREL’s cell and module performance characterization group.  It appears that although a breakthrough, the cells still fall short of something that can withstand the elements.  This is probably not something that could survive on a double decker bus at the moment.

The next problem, of course comes in the form of competitiveness in the market place, competing with market changers such as Solar Junction who boasts 43.5% efficiency (a commercial world record set last April) and Semprius which now has a 33.9% efficient CPV cell both using multi-junction solar cell architecture.  Not to mention, there is the ever decreasing cost to set up these more established higher efficiency technologies vs. higher set up, lower life span or organic polymer technologies.  When you calculate the cost of purchasing, set up and maintenance of a commercial giant like Solar Junction at 43.5% efficiency vs. that of an organic polymer cell at 10% efficiency, you would have to pay the customer to buy polymer cells to be profitable.  “It’s one thing to make them harvest energy and conduct electricity, but it’s another thing to make them stable and then another to figure out how to package them into a commercial-scale alternative,” says Keith.

New technology is always alluring and R&D is always an important expense of innovation, but companies and individuals always need to be wary of decisions that “make sense” versus ones that make “cents”.