Tag Archives: Benchmarking

Live Stream on Munro Live YouTube with Frost & Sullivan TODAY at 12:00PM EST!!!

Munro Associates Live Stream with Frost and Sulivan

Live Stream on Munro Live YouTube with Frost & Sullivan

Tune in today at 12:00pm for a live stream with the Munro team hosted by Frost and Sulivan.  Click here to watch:  https://www.youtube.com/watch?v=NrVAZmVeOHg

Frost & Sullivan invites you to a joint briefing with Munro & Associates on “Tesla Strategy ‘Unbundled’: Creating a ‘New Industry’ Based on ‘Networked Energy'”, to be held on 28 July 2020 at noon EST (9 a.m. PST; 6 p.m. CET). Benny Daniel, Business Unit Leader – Mobility, Aerospace & Defense Practice (NA) and VP – Consulting, Frost & Sullivan, together with Sandy Munro, CEO, Munro Associates, will provide strategic insights into the key technical and tactical factors that distinguish Tesla from its competitors.

Key topics discussed include:

-The seven strategies at the core of Tesla’s master plan

-What it takes to go beyond cars to create a lifestyle product

-Tesla’s approach to ‘total cost of ownership’ (TCO) and its subsequent marketing messages

-Future high-performance computers and how they can enable customized strategies

Munro Offers BMW i3 Teardown Report to Public for $10

BMW i3 $10 Report

How do you inspire and help the next Elon Musk in creating the next breakthrough electric vehicle?

If you’re Sandy Munro, CEO of teardown benchmarking and product design firm Munro & Associates, you offer your landmark BMW i3 benchmarking analysis report – a detailed 23,000+ page document that usually sells for $89,000 – for only $10. That’s just $1 per vehicle zone: body; exterior; rolling chassis; battery system; electronics; cooling; driveline and motor; ReX system; IP and interior trim; and seats.

To put this into perspective, it cost Munro over $2 million to develop this in-depth report that analyzes more than 54,000 parts. Most of the OEM’s in the world have purchased it. All the parts are documented with materials, weights, cost, fasteners, glues, suppliers for components and more.

Check out this video where Sandy discusses the report and its potential to inspire: https://www.youtube.com/watch?v=OCDamRUFHYs

Here’s a direct link to purchase the report: https://munrolive.com/support-%2F-store/ols/categories/bmw-i3-reports



Tesla Model Y – Failure to Foam?

Tesla Model Y - Failure to Foam

Tesla Model Y – Failure to Foam?

“Ok boys and girls.  What do you think you just saw there?  This is not what we expected to see from Tesla,” remarks Sandy Munro as he tears apart the back end of the Tesla Model Y and finds a bag of foam attached to the structure, placed as a clumsy afterthought in order to get rid of NVH issues with the car.  “I’ve never seen that before, but I can tell you it is completely ineffective,” Sandy goes on to say.

While most everything the Munro team has uncovered in the Tesla Model Y has been exciting, impressive, and in some cases revolutionary, this was one of the biggest fails that Sandy discovered during the intensive teardown.

Even though Sandy’s take away was that the foam bag, “is a remarkably bad find,” he does have a nifty time tested solution.

So how should Tesla (or other car companies) solve this sort of problem?  Well, you will have to watch the video (CLICK HERE).

Need more?  The Model Y report is almost finished, along with the Octovalve and Thermal System, the Inverter report, a comparison of 10 of the leading EV motors and the Model 3.  If you are serious about competing in the new EV world, these reports are a must-have.  Don’t be left in the dust while your competitors reap the knowledge contained in these tomes.  Reports of this type don’t exist anywhere else in the market.  Contact sales@leandesign.com for more information.

“The Demon (Prophet) of Manufacturing” – Sandy Munro

Sandy Munro and Makoto Sakai President Marklines

“The Demon (Prophet) of Manufacturing” – Sandy Munro

Taking a bit of a different path on today’s news item, we are reposting an interview with MarkLines president Makoto Sakai which was originally published in the “Koyusho” (Cultural Column) in the morning edition of the Nihon Keizai (Nikkei) newspaper entitled, “The Demon (Prophet) of Manufacturing”


“The “Demon of Manufacturing” that I respect lives the United States. This gentleman is Mr. Sandy Munro, CEO of the U.S. engineering consulting firm Munro & Associates. Sandy is a professional engaged in the teardown and analysis of automobiles and is a big fan of Japan. He really likes “takoyaki”, which I’ve enjoyed going out to eat with him when he’s visited Japan.

It was around 2016 when we first became friends. On a business trip to Detroit, I learned of his company, which is engaged in vehicle teardown analysis surveys, and when I think about it now, I was sort of rude in going to see him, being only interested in his company’s activities. However, I was cordially welcomed as a guest from Japan, and before I knew it, a light came on in my head when we started talking about automotive components. I remember being excited by his amazing depth of knowledge and thinking to myself that “this person is the real deal.”

He is fond of making jokes, and is also known for doing imitations at drinking parties. However, when the conversation comes to Monozukuri (manufacturing), the color of his eyes change.

I remember when Sandy visited Tokyo in 2017. When he looked up at the bell tower of Zojoji Temple in Minato Ward, he suddenly began to explain, “Mr. Sakai, the structure of the parquet is very interesting.” It was a moment when I was able to get a glimpse of his inquisitive spirit that hasn’t faded one bit, even at the age of 69.

Mr. Munro, who likes Japan so much that he even puts up a string of carp-shaped windsocks (koinobori) to celebrate the Japanese holiday Children’s Day at his home in the U.S. It seems that he is already looking forward to visiting Japan again after the new coronavirus situation has settled down. I can’t wait to have our next drink together in Japan.”

By, Makoto Sakai – President of MarkLines

For more information on MarkLines visit their website here.

Competitive Benchmarking at Its Highest

A few months ago, Fusion TV sent the crew from their new show, “Car VS America” to investigate what they called, “One of the stealthiest little known operations in the Detroit area” to uncover one of the best kept secrets of the automotive industry – Munro’s Benchmarking Innovation Center (BIC) to see just how deep the “Competitive Benchmarking” rabbit hole goes.

Munro & Associates has been in the business of Competitive Benchmarking and Reverse Engineering for decades, tearing apart and analyzing anything from cars to tanks, consumer electronics to heavy industrial machines.  They now currently have a materials, process and new technology base rivaled by very few in the Manufacturing industry.

The presenters Michael Ballaban and Raphael Orlove, car-obsessed editors from Jalopnik, now team up in their new show to explore all the inner workings, tricks of the trade, and, in general, experience how people in the Auto Industry take their craft to the next level.

Both presenters of this show were dazzled by the secrets they got to check out and play around with at Munro & Associates.  But to find out what they saw, you will have to watch the episode.

Follow this link to watch a short clip of the program on Munro and find out for yourself.