One of the primary ways the Tesla Model 3 distinguishes itself from its competitors, such as the BMW i3 and Chevy Bolt, is the superior handling performance. It shows that even though Tesla is competing on a similar pricing level, they are willing to spend a significant amount more on the suspension on the vehicle to impress their customers.
Background: Every OEM spends its money differently on systems throughout the vehicle. Some spend more on interior trim or seats or NVH control. In the Model 3, Tesla spends its extra money on the suspension.
Data: The Tesla Model 3 spends $924 on its suspension versus the BMW i3 at $731 and Chevy Bolt at $642. Part of the cost in the suspension is due to the heavier weight of the Model 3, but the main difference is in the design of the rear suspension. The Chevy Bolt offers the simplest rear suspension with a fixed twist beam structure. Both the Model 3 and i3 have five link suspensions, but the i3 mounts the linkages to support structures on the frame, while the Model 3 has a full cradle with a stabilizer bar.
Methodology: The Munro team removed the front and rear suspension modules from each of the vehicles, and mapped the final assembly time and cost using Munro’s Design Profit® software. The modules were then torn down so the assembly process time and cost could be calculated. Lastly, each part was analyzed to determine the fabrication steps involved to create the parts for the suspension, all of which was documented in Design profit.
What costs more? An electric vehicle with an extended range system or a full electric vehicle? How does OEM assembly time factor in?
Background: The supplier component costs for a full battery electric vehicle, like the Tesla Model 3, are often more expensive than an electric vehicle with a range extender, like the BMW i3. However, for the OEM, an electric vehicle with a range extender (or any type of hybrid vehicle) will drive more OEM assembly costs. Additional assembly workstations are required to build a range extender system (often in a spur line), then more stations must be added to the main final assembly line in the vehicle assembly plant.
Side note: this does not include the cost to assemble the engine, which could be supplier or OEM assembly costs.
Data: The BMW i3 REx system can be estimated to drive approximately $45.61 in OEM assembly costs for installation and assembly of the system components into the REx module. This drives the need for approximately 35-40 more workstations in the assembly plant.
Methodology: Munro’s Design Profit® software has a built-in scoring system that allows users to analyze handling and interaction times when assembling parts. Munro uses this scoring system, along with a library of industry standard fastening and operation times, to generate an estimated time and motion study for the assembled parts and work cells that are required. Then, in order to generate assembly costs, that assembly time is matched with a work cell rate for the require operator and equipment.
The holidays are coming early! You can now gain access to a free trial of the world-leading Design Profit® software. Test-drive the software that can take your product design, manufacturing and compliance process to new levels.
Wondering how Design Profit can help you?
The software gives your team the ability to peel away the onion of manufacturing and design complexity, so that issues of several types are identified before the design moves from engineering to the more expensive stages of prototype and finally manufacturing. Design Profit enables your team to creatively, analytically and visually map your prospective design so that it incorporates all aspects of variables and metrics sought by the combined team into one, easy to understand environment.
Want to get started? Complete this quick form to start your free trial process: https://download.designprofitinc.com/CustomerPortal/
Design Profit is the world leading software company for innovating your product design, manufacturing and compliance process. Design Profit can take your product to new heights of creativity.
At Design Profit, we strive to create solutions to your manufacturing and design issues. As many companies have similar issues, we like to enhance your learning experience on this site by addressing some of the most common user questions.
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Design Profit has been responsible for saving companies billions of dollars over the past several decades.
Curious how the software can enhance your design?
A business case builder from Munro & Associates, Inc., Design Profit is the leading software in mapping, calculating and understanding your design goals from both a visual and metric based perspective. Design Profit collects data from the design, costing and manufacturing teams to create a comprehensive and predictive model that can easily be viewed and analyzed by engineering, manufacturing and executives alike in a visual product and process tool.
Check out this video to learn more: http://bit.ly/2qs5Ql1
On October 4, Munro & Associates will join the Centrepolis Accelerator in celebrating the grand opening of its new manufacturing business accelerator space at Lawrence Technological University. The new Centrepolis Accelerator facility is a 6,300 square-foot, state-of-the-art business assistance center for physical product developers and manufacturing companies.
Centrepolis Accelerator clients will include manufacturing startups and existing companies looking to move up to the next level in product innovation. Services will include access to office space, co-working space, workshops, mentors, business planning services, and laboratories and equipment for digital product design and prototyping, as well as virtual reality and mixed reality labs.
Munro is offering Centrepolis Accelerator clients its Design Profit software to support product design and cost planning. Munro has previously provided formal Lean Product Design Assessments to Centrepolis Accelerator clients, which has reduced the complexity of products, reduced part count, and improved design for manufacturability and total product cost before going to market.
The Centrepolis Accelerator and Munro have also previously partnered on a series of events at Munro’s facility called “Leaning Your Product Design,” which has attracted many physical product developers and improved their product designs as a result.
For more information on the Centrepolis Accelerator, visit: http://www.centrepolisaccelerator.com/.
Munro’s is pleased to be welcoming a few new faces to our Design Profit
software development center!
Rebekah is an expert in all things communication with experience in web design, media content management, and professional writing. As we celebrate her graduation from Michigan State University with a Master’s degree in Professional Writing. Rebekah started with us in December as a part time employee and has now made the transition to full time as a technical writer in our Design Profit software development center. She has already completed work on various documents and media content for us and is looking forward to dedicating a full time schedule to ensuring that we communicate as clearly as possible!
Michael Brown, our newest addition to the development team, has spearheaded our efforts in CAD integration. Michael completed a number of impressive projects before starting here at Design Profit including—but not limited to– creating video game engines from scratch and designing games themselves! His ability to play around and bring new ideas and approaches into our development process has been essential. He also has expertise in AI and we expect to see much of his contributions in the next update of our software.
Jennifer Rodgers spent over two decades working in the insurance industry and Real Estate while simultaneously managing social media and media sales for local comedians and entertainers. Her experience is varied and it gives her a great edge as our new sales associate. Personable and professional, Jennifer has been a local in Williamston for longer than most, and it seems like she knows everyone who walks through the door! The rest of us here at Design Profit are so happy that she found a new job so close to her community, and we’re very excited for her future here.
Our numbers are rapidly growing to account for the strides we’ve made and will continue to make to guarantee that the tools of Lean Design, Click2Cost, and the rest of Design Profit, operate at peak performance. We look forward to seeing more from these talented individuals as time goes on.
Munro & Associates has long been a provider of training in various Lean methodologies, but now Munro combines its Lean Design® Methodology instruction with its Design Profit® software training into one comprehensive course.
Students will undergo training with Munro’s instructors providing them with the core basics of the Lean Design® Methodology and then proceeding into the practical applications of these new skills in the Design Profit® software. More importantly, the skills and techniques that students learn in this course can be immediately applied in their current projects at work for an immediate return on investment.
Students will learn how implementing Good Design Principals along with other Lean Design® fundamentals becomes the ultimate influencer of profitability and quality in a products life span and that neglecting these principals can result in a design that is bloated, over cost, over weight, and of poor quality. Students will learn how the different Lean Design® techniques are used to consistently remove waste from the product design itself that ultimately results in a more elegant and higher quality product. “You can never have Lean Manufacturing without Lean Design®” will become a mantra and paradigm shift for students as they explore the practical workings of this methodology which has saved companies around the globe Billions of dollars throughout the last 30+ years.
Once the methodology has been imbued in the students, the trainers move on to how to use the Design Profit® software to compile, sort, and analyze data in a visual mapping context which also helps to expedite the product design process which forces a Lean Design® to be procured, avoiding the pitfalls of poor quality drivers BEFORE they are experienced on the manufacturing floor. Students will learn the importance of creating a costed business case for all design decisions which will illuminate both student and executive as to what the best design choices should consist of.
The course ends in an exam which, upon successful completion, results in the student receiving a unique certification number. This certificate number can then be used throughout the rest of their career to prove they have been successfully trained by Munro in their industry changing techniques, garnering them professional clout that can be carried from job to job throughout anywhere in the world.
Learn more on leandesigncertification.com »