On February 4th, the account “Maximum Bob” Lutz or @realBobLutz Tweeted that “he” enjoyed watching Sandy on Autoline with John McElroy but more specifically he also agrees with the statements Sandy made regarding the Tesla Cybertruck. Click here to see @realBobLutz Tweet: http://bit.ly/39hbM19
Bob Lutz and Sandy have known each other for quite some time in the auto industry and have had several encounters. Bob Lutz is, of course, known as an automotive industry leader serving at GM, Ford, BMW and Chrysler. Most notably though, during his tenure at GM he was one of the dissenters of the failed EV1, and it was under his watch that the car was “recalled/rounded up” and destroyed. Interestingly, Munro did work on GM’s original Electric Vehicle – the EV 1, wistfully featured in the documentary movie “Who Killed The Electric Car?”
It wasn’t until later that Lutz changed his mind about the future of the electric vehicle industry, then supporting the creation and production of the Chevy Volt and only recently becoming a converted and vocal proponent of the EV movement.
The Twitter account @realBobLutz or styled as “Maximum Bob” could, sort of, come across as genuine except for the fact that at the end of the page description, there is written possibly the disclaimer: “*Not your typical parody”. There is, however, quite a bit of accurate article posts on this Twitter feed and a fair amount of photo and video media. If nothing else, the owner of this page is quite a follower or fan of the “Real” Bob Lutz and has devoted quite a bit of time building and tending to this Twitter account.
So, the question remains… Is this Bob Lutz or not? Is it just a well-maintained fan/parody page or has Bob gone super ‘meta’ and he is “The dude, playing the dude, disguised as another dude”?
Please share your thoughts in the comments below or share so that everyone can hear you on our Facebook Page or Twitter.
Munro & Associates and Hinduja Tech have announced a strategic alliance which will bring the powerhouse of Hinduja Tech’s CAD design expertise together with Munro’s unique approach to product design through their proprietary Lean Design® Methodology, technology cross-pollination, and teardown benchmarking to create a formidable and complimentary symbiosis.
Hinduja Tech, based in Chennai, India is part of the multi-billion dollar Hinduja Group headquartered in the UK, which boasts a heritage of over 100 years in many key industry sectors. Hinduja Tech’s specific experience in Automotive design spanning across the US, Europe and Asia, brings both capability and understanding of the latest design tools in the market and proves a past healthy pedigree in that sector. Hinduja Tech is known for its “frugal engineering” approach to delivering award winning vehicle programs in emerging markets by compressing the barriers of cost, quality and time.
“We are excited to be partnering with Munro & Associates, as both companies share a passion for delivering award winning engineering services and solutions and will now offer flexibility, disrupting the automotive industry via onshore, nearshore and offshore delivery models,” said Kumar Prabhas, CEO, Hinduja Tech.
Together with Munro’s experience which spans the gamut of manufacturing sectors including Automotive, Heavy Industries, Aerospace, Medical, Consumer Electronics, and Marine to name a few, this alliance will combine both Hinduja Tech’s frugal engineering approach with the inherent cost and weight reduction techniques born from within Munro’s methodologies to provide for their mutual customers a full array of engineering services.
Founded in 1988, the Auburn Hills Michigan based Munro & Associates team has brought billions of dollars in savings to companies across the globe using it’s many services including costing, program management, sustainability, benchmarking and reverse engineering as well as the Lean Design® methodology and other Lean techniques. CEO, Sandy Munro, is excited to be working with Hinduja Tech and sees, “unlimited potential” for both companies to grow in their future endeavors.
Munro & Associates has long been a provider of training in various Lean methodologies, but now Munro combines its Lean Design® Methodology instruction with its Design Profit® software training into one comprehensive course.
Students will undergo training with Munro’s instructors providing them with the core basics of the Lean Design® Methodology and then proceeding into the practical applications of these new skills in the Design Profit® software. More importantly, the skills and techniques that students learn in this course can be immediately applied in their current projects at work for an immediate return on investment.
Students will learn how implementing Good Design Principals along with other Lean Design® fundamentals becomes the ultimate influencer of profitability and quality in a products life span and that neglecting these principals can result in a design that is bloated, over cost, over weight, and of poor quality. Students will learn how the different Lean Design® techniques are used to consistently remove waste from the product design itself that ultimately results in a more elegant and higher quality product. “You can never have Lean Manufacturing without Lean Design®” will become a mantra and paradigm shift for students as they explore the practical workings of this methodology which has saved companies around the globe Billions of dollars throughout the last 30+ years.
Once the methodology has been imbued in the students, the trainers move on to how to use the Design Profit® software to compile, sort, and analyze data in a visual mapping context which also helps to expedite the product design process which forces a Lean Design® to be procured, avoiding the pitfalls of poor quality drivers BEFORE they are experienced on the manufacturing floor. Students will learn the importance of creating a costed business case for all design decisions which will illuminate both student and executive as to what the best design choices should consist of.
The course ends in an exam which, upon successful completion, results in the student receiving a unique certification number. This certificate number can then be used throughout the rest of their career to prove they have been successfully trained by Munro in their industry changing techniques, garnering them professional clout that can be carried from job to job throughout anywhere in the world.
Learn more on leandesigncertification.com »
A few months ago, Fusion TV sent the crew from their new show, “Car VS America” to investigate what they called, “One of the stealthiest little known operations in the Detroit area” to uncover one of the best kept secrets of the automotive industry – Munro’s Benchmarking Innovation Center (BIC) to see just how deep the “Competitive Benchmarking” rabbit hole goes.
Munro & Associates has been in the business of Competitive Benchmarking and Reverse Engineering for decades, tearing apart and analyzing anything from cars to tanks, consumer electronics to heavy industrial machines. They now currently have a materials, process and new technology base rivaled by very few in the Manufacturing industry.
The presenters Michael Ballaban and Raphael Orlove, car-obsessed editors from Jalopnik, now team up in their new show to explore all the inner workings, tricks of the trade, and, in general, experience how people in the Auto Industry take their craft to the next level.
Both presenters of this show were dazzled by the secrets they got to check out and play around with at Munro & Associates. But to find out what they saw, you will have to watch the episode.
Follow this link to watch a short clip of the program on Munro and find out for yourself.
Munro & Associates Inc. USA announced today that it has reached an agreement with MarkLines Co. Ltd. to be their first Strategic Benchmarking Data Supplier. Munro & Associates will contribute benchmarking and quality data to the MarkLines web portal to add value and unique data to its existing services.
We are very excited about becoming the first benchmarking center supplying data to industry leader MarkLines,” said Sandy Munro, CEO of Munro & Associates. “We look forward to developing our relationship with MarkLines and supporting their subscribers with the unique Munro insights and data from our benchmarking process.”
MarkLines President & CEO, Makoto Sakai, said “We believe this alliance offers major synergies between our companies and will bring great benefits to our expanding client base by adding value to our website and by giving out customers in the Japanese automotive industry access to data from a renowned benchmarking organization.”
Joann Muller of Forbes fame recently visited Munro & Associates with her camera crew for an exclusive tour of the BMW i3 teardown and reverse engineering project. For the last several months the team at Munro have slaved away tearing down and analyzing this high-tech vehicle, uncovering one new technology after another.
Joann describes the scene as, “…a nondescript industrial building in suburban Detroit, (where) a $50,000 BMW is lying in pieces. The place looks like an illegal chop shop, where stolen vehicles are disassembled to be sold as parts.” Muller goes on to explain though, “But A. Sandy Munro is no car thief: he paid full price for the BMW i3 he subsequently tore apart. Nor is he selling it for parts. He is, however, selling information about this remarkable car to anyone who is interested. And rest assured, a lot of people in the auto industry want to know its secrets.”
Amongst many of the new technologies and process uncovered in this teardown, Muller emphasized the overall importance of these breakthroughs, “to cope with a confluence of troubling trends — global congestion, pollution and, yes, high fuel costs — that threaten the long-term viability of the automotive industry.”
To see the video and article click here.
Or to download the BMW i3 Report Prospectus click here.
Today’s design engineers have the added challenge of looking for innovative ways to save weight while enhancing safety and functionality as fuel prices and emissions standards are constricting and augmenting the market place. They are also constantly looking for new ways to speed up and refine the design process to cope with the added pressures of quick turn-around. The Design Profit Weight Reduction Material Selector (WeRMS) app may just be the thing the savvy engineer is looking for.
“Energy efficiency is critical and most industries, from automotive, with its need to prepare for increasingly stringent gas mileage standards, to aerospace, with its continual need for improved fuel efficiency. A big part of the drive for efficiency comes down to finding lighter materials that match the strength of steel.”, says Rob Spiegel, Senior Editor of Automation & Motion Control for Design News.
The WeRMS app gives the product design engineer just the edge they are looking for in regards to weight reduction comparisons, especially on the fly. It’s easy to use interface makes short shrift of comparing materials – a job that is much more tedious and arduous by traditional means.
“We try to make tools by humans for humans – not Vulcans”, is how Andrew Cordoni (a programmer at Design Profit) puts it. By making the app simple to use and fast, it frees up the engineer time – a commodity in short supply.
Click here for a link to the original article.
Or to download the app today click here.
The last few months have seen a flurry of activity at Munro & Associates as the team has been undertaking the massive task of dismantling, recording, and analyzing the BMW i3 in minutia for one of the largest and most comprehensive teardown benchmarking and reverse engineering studies the company has ever seen. This has attracted a lot of media attention, including from the prestigious Wall Street Journal. Journalist Joseph B. White was one of the visitors who got the full tour of what innovations and secrets this breakthrough vehicle holds.
“Seeing the battery-powered i3 in pieces puts into perspective how far this industry has come over the past quarter century…” , remarks Joseph White in his article. “The i3 combines some of the auto industry’s oldest ideas with some of its newest”, White reminisces, impressed with the idea of the classic “body-on-frame” concept adapted using the latest carbon fiber technology to achieve a lightweight yet strong structure that is leading the industry. “BMW’s carbon-fiber city car is an important marker for anyone trying to figure out the future of an industry that is still a centerpiece of the global economy after more than a century.”
White describes Munro as a place where the team “…takes apart cars, seeking clues to design and manufacturing tricks he can sell to manufacturers eager for a cram course on their competition.”
Click here for a link to the original article.
Or to download the BMW i3 Report Prospectus click here.
This month, Munro & Associates and Lean Design Canada was honored with not one but 2 articles in the esteemed Medical Device and Diagnostics Industry Magazine. Below is a quick excerpt from the article.
“With an ever expanding global market and certain internal forces such as a “benevolent” FDA peering down on the American entrepreneurial medical device industry, how can R&D and innovation be free to move the new market without strangling itself? Unfortunately or fortunately, manufacturers from different manufacturing industries rarely talk or share technologies and manufacturing techniques. This enables the savvy company to borrow from dissimilar industries or practices to create game-changing evolutions that meet quality, manufacturing efficiency and innovation leaps effortlessly while also solving existing unanswered industry needs.”
For the full article, please visit MDDI Magazine online.
Just over a year ago Manufacturing Engineering Magazine published the article “Kaikaku: Manufacturing Re-imagined”, which turns out was one of the most widely read articles of 2012 and one of the most discussed. Since this time I have fielded many questions and had several conversations on this article and the full Kaikaku process which is much too involved to get into here. That being said, for those of you who missed it, below is a short excerpt from the original article with a link going to the original. Also, in the months to come we will focus on more Kaikaku related topics.
“Unlike kaizen, which is continuous improvement/incremental minor change, Kaikaku means radical change or a great reform to the system. While both Kaizen and Kaikaku can be applied to production, Kaikaku goes beyond production to break the existing paradigm and create a breakthrough using a new system or model.
There are many ways to create change within a company. TPS or lean manufacturing improvement on an incremental basis tends to come from middle management choice, identifying traditional wastes (seven wastes) from the production system and encouraging the day-to-day regular amount of placeholder or quota change that companies may require from their “lean” leaders.
There is a fundamental limitation with this in a typical western company, however. Most managers only feel comfortable meeting internal demands by removing low hanging fruit, which is generally accepted and does not require a larger cost. Fundamental change, or that which requires executive approval, could possibly land the manager in a compromising position (jeopardizing their job or ability to advance within the company). Therefore, Kaikaku has to be a “top down” change. In fact, just as Kaizen is fundamental to the Toyota Production System, Kaikaku is the fundamental concept to the little talked about (or understood) executive system used at Toyota.
One of the biggest struggles for many manufacturing companies is getting executives to truly understand the vital importance of not only how much manufacturing details and systems can change profitability, but moreover, how they can impede it.
This comes down to one of the basic principles discussed in the book “Good to Great.” As Jim Collins wrote, it is all about having “the right people on the bus.” And this is particularly true at the executive level as they tend to influence culture within the company the most.”
For the full downloadable .pdf of the article just follow the link here.