Munro on Tesla’s Motors: “They’ve Got Magic!”

After watching numerous interviews of Munro, it is apparent that it takes a lot to impress him, and Tesla does exactly that. When talking about Tesla’s innovation, he is as happy as a kid in a candy store. Like anyone, Munro wants to make money, but like many engineers, he is intrinsically obsessed with his work and you can tell he really loves this technology.”Kurt Lowder, CleanTechnica

Does anyone else remember when Sandy Munro said that Tesla’s motors have magic? If you missed it, this CleanTechnica article offers a nice recap of how Sandy explains Tesla’s motor magic.

According to the article, Tesla’s newer permanent magnet motors are superior to the competition for a number of reasons. This article focused on one of those reasons: magnets. Per the article:

“Tesla was able to take advantage of what is referred to as the Halbach array. Tesla’s new permanent magnet motors are an improved design that first appeared in the Model 3. Only recently have the Model S and Model X been upgraded to this new technology.

Magnets within these motors are engineered to create a more optimal magnetic field. Four carefully designed, small magnets that oppose each other are actually glued together to create a stronger — or rather, a more optimized — magnetic field that makes the permanent magnet motor more powerful and more efficient. There are several of these magnets within the motor.

This crucial aspect of the motor is one of the main reasons why Tesla vehicles get more range than competing vehicles that have the same size battery packs.”

Interested in learning more? Then head over to the full article with more details:

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Design Profit is the world leading software company for innovating your product design, manufacturing and compliance process. Design Profit can take your product to new heights of creativity.

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Munro’s ‘Tesla Motor Mouths’ Featured in IndustryWeek

In a recent IndustryWeek article, Munro & Associates CEO Sandy Munro and Mark Ellis, senior lead design consultant, have a spirited discussion on electric vehicle drives.

Sandy also shared that, unasked, he also sent Elon Musk 230 ideas on how he could improve the build of the Model 3 and make it more realistic to manufacture. “I have no clue if he implemented any of it.” His motive was avuncular, he says—he wants Tesla to succeed because it’s the only automaker doing anything innovative.

Here are some other key takeaways from their interview:

  • If Sandy had to pick only one thing that distinguishes the Model 3 motor, which is the lightest of the four and has the most output, it would be the casing.
  • The magnets in the Tesla motor are “vastly different” than the other contenders.
  • The Tesla motor is also the cheapest … they think.
  • For car detectives, the Model 3 is the gift that keeps on giving.
  • When his colleague discovered the magnet configuration in the motor, Sandy got curious, took it over to a vice and gave it a tap with a hammer to see if he could break a magnet free. The whole thing exploded.
  • The BMW motor is the heaviest and most expensive, and it has the least amount of power.
  • Telsa’s invertor/convertor—the device that takes the battery power, and supplies that power to the electric motor—is very advanced.
  • Telsa’s the only automaker that uses silicon carbide on the integrated circuit (power supply) invertors.
  • Overall, Tesla’s motor is considerably smaller and more high-tech than the others.
  • The Tesla body, “looks like a kids’ high school project,” says Sandy.
  • The Model 3 battery design is “brilliant” in its circuitry design and how simple and lightweight it is compared to competitors, but there are issues with its manufacturing.
  • Overall, Tesla’s electronics team is “like a whole bunch of Sheldon Coopers that actually get along with people and don’t insult each other.”

Check out the full article for more details:

Munro Offers World’s First Official Lean Design® Certification Course

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Munro & Associates is proud to offer the world’s first Lean Design Certification course, developed to teach the basics of the Lean Design® methodology, illustrate its value in the product design process and instill the student with an understanding of how to implement and execute the concepts through the Design Profit® software.

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Lean Design Book Available Now

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For more details or to purchase your copy, visit:

ICYMI: Sandy Munro Talks Tesla in China

Munro & Associates CEO Sandy Munro has talked about the Tesla Model 3 and his findings several times in the past, particularly when he’s featured as a guest on Autoline After Hours.

During his April Autoline appearance recapped here by Teslarati, Sandy discusses the Tesla’s China opportunities for the Model 3, as well as the rapid progress of large-scale construction projects such as Gigafactory 3. Munro also shared his frustration with some of analysts’ assumptions about Tesla.

“I found a new source of pain. Analysts, talking about things. Holy mackerel, where these guys get their ideas from, or where they get their information from is beyond me, but I can tell you one thing for sure. I know they didn’t tear apart one of these cars. I know they don’t really look at what it is that’s going on. I’m sure they’re good readers. Readers are leaders, but sometimes, they’re liars,” Munro noted.

Munro has experience with bad data. Emphasizing his point, the teardown expert stated that some of the assumptions being thrown about the company are flat-out untrue.

“Quite frankly, I’ve been on a few of these little shows and somebody says, ‘Well, you know, such-and-such from wherever says this.’ And I’m sitting there and going, ‘Ah, that’s not true.’ ‘Well, he said it was.’ I said ‘Oh, it’s not true.’ And then I’ll reach over like, I’ve got my books right over here. Somebody says something that I know is not true, I’ve got pictures, I’ve got numbers, I got data up the yin-yang. There’s nobody gonna argue with me, that’s for sure. And if I don’t know the answer, I got a whole 90 guys that’ll (be) happy to tell you which ends up. These other guys, I don’t know, I think it’s web searches and blogs and who knows, I don’t know. But it’s not for real,” Munro said.

Check out the April Autoline segment where Sandy shares more insight on Tesla:

Munro & Associates Measures the Paint Thickness of the Tesla Model 3

This recent InsideEVs article posed an interesting question, “What Does the Tesla Model 3 Have in Common With a Cheap Toyota Etios?”

According to InsideEVs, apart from the combustion engine and the motors, the Model 3 differs essentially from the Etios. While the latter was meant to be affordable, the Tesla is seen as a luxury car sedan, facing the likes of BMW 3 Series and Mercedes-Benz C-Class.

So how are they similar?

According to InsideEVs, they both get no paint in some areas because nobody can see it. Like the Etios, the Model 3 has only been fully painted where Tesla decided to do so.

InsideEVs reached out to Munro & Associates’ Al Steier, director of the benchmarking innovation center, for some Model 3 paint insight.

According to Steier, “We borrowed a coatings thickness instrument and took readings in various parts of the car including the strut tower for you. For your information, there is one slide where we captured the rear quarter panel. Looking at the picture, it is hard to tell as there was a lot of background reflections in it.”

You can check out Steier’s slides – which reveal the exact points in the body that lack a base coat – in the following gallery:

Munro & Associates Discuss Elon Musk’s Big Advantage

It’s commonly agreed that Tesla’s batteries hold a solid lead in range. Repeatedly, Tesla’s vehicles have proven to offer superior range over its rivals.

So how does Elon Musk achieve this big advantage?

According to Munro & Associates CEO Sandy Munro and Senior Lead Design Consultant Mark Ellis, it “has a lot to do with Tesla’s all-electric platform and the company’s proprietary battery tech.” According to this Teslarati article, Tesla is only 16 years old, and thus, it only has a fraction of the experience that its rivals in the auto market have. Yet in the EV segment, Tesla is among the veterans, having worked solely on electric cars since Day One.

Further, according to Ellis, “One of Elon Musk’s big advantages is, basically, that the vehicle is designed to be an electric car. Musk designed every aspect of this car to be as efficient as possible.”

For more on Tesla’s range advantage, as well as the “secret sauce for its vehicles,” check out the full Teslarati article here: