Skip to content 
Genesis continues to impress with its all-electric GV60, a premium interpretation of Hyundai-Kia’s versatile E-GMP platform. The Munro & Associates team recently took a close look at this luxury EV—both behind the wheel and with teardown insights that reveal the engineering depth behind its design. For engineers, enthusiasts, and investors alike, the Genesis GV60 shows how expert teardown analysis, lean design, and innovative thinking can elevate an existing modular platform into a standout premium product.
Leveraging the E-GMP Platform for Luxury
Unlike earlier EVs retrofitted onto internal combustion (ICE) platforms, the E-GMP is purpose-built for battery electric vehicles. Its flat, low-mounted battery pack enables an impressively spacious interior while supporting aerodynamic efficiency.
In the GV60, Genesis applies its own distinctive design language. The exterior adopts a sleek, teardrop form—not quite a Kammback, but highly aerodynamic. The vehicle retains hallmark Genesis styling cues such as dual-bar lighting while integrating modern elements like a rear spoiler that cleverly doubles as a center high-mount stop lamp (CHMSL).
Though the GV60 shares its underpinnings with the Hyundai Ioniq 5 and Kia EV6, its luxury cues stand out. Munro’s engineering review highlights how Genesis intentionally distances the GV60 from its platform siblings through material choices, build quality, and premium details—while still benefiting from economies of scale inherent to the shared platform.
Teardown Insights: Smart Cost and Design Choices
Munro & Associates has deep experience tearing down EVs—from motors and battery packs to trim and electronic systems. In the GV60, several intelligent design choices surfaced:
-
Space Utilization: Thanks to the E-GMP’s flat floor, the GV60 offers an airy, open cabin. The center console design trades storage depth for a clean pass-through tunnel—a feature that adds both aesthetic appeal and practicality (a hidden space for bags or personal items).
-
Smart Materials: Genesis engineers applied trim materials and finishes that convey luxury without unnecessary cost escalation. For example, while the wheels offer an eye-catching design, a closed aerodynamic wheel might have added efficiency—but Genesis prioritized style for this model.
-
Innovative Components: The team praised several creative engineering solutions:
-
A rolling-drawer glove box that prevents items from shifting when opened.
-
Out-of-the-box features such as an air conditioning afterblow function that prevents mold buildup.
-
Fingerprint recognition for vehicle startup and facial recognition for unlocking—technologies borrowed from consumer electronics but rare in automotive contexts.
-
These features exemplify how lean design, creative thinking, and software-driven enhancements can elevate user experience without driving up hardware costs—a key principle of expert EV engineering.
User Experience: Where Engineering Meets Luxury
On the road, the GV60 delivers not only performance but a sophisticated driving experience. The vehicle features dual motors with ample power—429 hp standard, rising to 483 hp with “Boost Mode,” enabling 0-60 mph in just 3.4 seconds.
However, Munro’s engineers noted some nuances in the user experience. For example, Boost Mode engages with an immediate surge—great for quick passes but potentially surprising without a smoother ramp-up.
Inside the cabin, Genesis focused on both comfort and intuitive controls:
-
Ergo Seats: Adjustable lumbar systems use seven air bladders that adapt to driver body metrics, offering both ergonomic support and fatigue-reducing massage functions during long drives.
-
Control Interfaces: The GV60 balances physical controls with responsive touchscreens. The instrument cluster and infotainment screens merge into a seamless display, with simple tactile controls and haptic feedback where appropriate.
-
Attention to Detail: Elements such as the crystal sphere gear selector (a rotating design feature) add a touch of whimsy—though the engineer noted concerns about potential failure points over long-term use.
In short, Genesis leveraged expert cost analysis and user-centered engineering to create a premium feel that is both functional and visually distinctive.
Rear Seat Comfort and Space Efficiency
In the rear compartment, passengers benefit from the E-GMP platform’s inherent spaciousness. The thoughtful addition of rear seat controls for HVAC and other functions enhances comfort.
Innovative packaging continues here: by relocating cupholders into the door rather than the center console, the design preserves the open, flowing interior feel. The panoramic sunroof, split for bidirectional opening, contributes further to the sense of airiness—although it does not quite match the expansive Tesla glass roof, it remains an impressive feature.
Critical Observations and Takeaways
While the GV60 excels in many areas, Munro’s teardown team noted a few opportunities for improvement:
-
Blind Spots: The sculpted side mirrors, though sleek, introduce noticeable blind spots—an area where digital side cameras, as used by European brands, could offer a future upgrade.
-
Crystal Sphere: The gear selector’s mechanical complexity may present durability concerns over years of real-world use—similar to aging pop-up headlamp mechanisms of past decades.
-
Center Console Space: The console trades some practical storage for aesthetic minimalism. While the open space is attractive, it may leave some users wanting more conventional storage options.
Despite these minor critiques, the GV60 remains a standout example of lean luxury engineering.
Final Verdict: A Premium EV Done Right
At a $70,000 price point, the GV60 must deliver premium value—and Munro’s teardown insights confirm that it does. By applying out-of-the-box thinking to proven E-GMP architecture, Genesis offers a luxury EV that competes well against both mass-market and high-end rivals.
The GV60 demonstrates how expert teardown analysis and lean manufacturing principles can guide the development of desirable, profitable EVs. For automotive engineers, EV enthusiasts, and investors tracking the evolution of premium electrics, this model offers compelling lessons in cost-effective luxury.
Discover More With Munro
Explore more teardown insights and technology deep dives at Munro & Associates or by subscribing to Munro Live. Stay tuned for future breakdowns on the latest EV platforms.