BMW i7 Hoist Review: Insights on Structure, Suspension, and Lean Design
Munro & Associates recently conducted a hoist review of the new BMW i7, providing valuable insights for automotive engineers, EV enthusiasts, and industry investors. Through expert teardown analysis and lean manufacturing principles, this hoist review highlights key aspects of the BMW i7’s chassis. In addition, it examines the suspension system and explores the multi-material body […]
Maverick Interior Design Simplified: A Deep Dive into Lean Automotive Styling
In the latest walkthrough from the North American International Auto Show, Munro & Associates caught up with Josiah from Sundberg-Ferar to explore the design philosophy behind the Ford Maverick — a compact pickup truck that’s turning heads for its radically simplified interior. Unlike its competitors that chase complexity for perceived luxury, the Maverick embraces a […]
2025 Ram REV Design Insights: A Conversation with Mark Trostle
At the 2024 North American International Auto Show, Munro & Associates caught up with Mark Trostle, Vice President of Design at Ram Trucks, to explore the design decisions behind the all-electric 2025 Ram REV. As Ram’s first fully electrified pickup, the REV represents a pivotal moment not just for Stellantis but for truck design in […]
Edison Motors’ Electric Logging Truck: Built by Truckers, for Truckers
At Fully Charged LIVE Canada, one vehicle stood out not just for its looks, but for its promise to revolutionize heavy-duty vocational transport. Enter Edison Motors’ electric logging truck—a rough, ready, and surprisingly refined machine built by truckers who know the logging industry firsthand. Unlike sleek, factory-produced semis, this rig is designed with real-world, off-road […]
Electric Bike Regen Innovation at Fully Charged LIVE
Electric bikes are rapidly evolving beyond their recreational roots to become serious contenders in urban logistics and vehicle design. At Fully Charged LIVE Canada in Vancouver, two standout innovations redefined what’s possible for last-mile delivery and braking performance in the electric bike (e-bike) sector. These solutions—URB-E’s cargo container bike system and ChargeBike’s revolutionary regen braking […]
Polaris Ranger Kinetic EV Review: Power, Silence, and Off-Road Innovation
The Polaris Ranger XP Kinetic isn’t just another electric vehicle. It’s a purpose-built off-road utility platform that redefines expectations for silent power, rugged design, and sustainable adventure. This electric UTV (utility terrain vehicle), born from a strategic collaboration between Polaris and Zero Motorcycles, brings together deep electric drivetrain expertise and decades of off-road engineering mastery. […]
A Century Ahead: The 1913 Detroit Electric EV Still Rolls On
At Fully Charged LIVE Canada in Vancouver, one vehicle stood out not for cutting-edge tech, but for being over a century old — the 1913 Detroit Electric. Maintained and proudly displayed by Bruce Stout of the Vancouver Electric Vehicle Association, this historic electric car reveals just how long the vision for clean, electric mobility has […]
Michigan’s Mobility Future: Key Insights from Chief Officer Justine Johnson
As mobility transforms in the electric era, Michigan is positioning itself at the epicenter of innovation. In a recent interview at the North American International Auto Show, Justine Johnson—Michigan’s new Chief Mobility Officer—shared insights into the state’s strategic vision for the future of transportation. From e-boats to equitable EV access, Johnson detailed a comprehensive approach […]
Inside the Ford Mustang Mach-E Rally: EV Upgrades for Off-Road Thrills
Ford is carving out a new lane in electric vehicle innovation with the 2024 Mustang Mach-E Rally — a bold, off-road-focused trim built to blend utility, performance, and iconic Mustang flair. Developed in just 16 months from concept to running prototype, this rally-inspired GT variant brings fresh upgrades across design, powertrain, and suspension — all […]
BMW i7 Luxury Interior Teardown Review
In the world of premium electric vehicles, the BMW i7 stands out for its bold commitment to uncompromising luxury and attention to detail. As more automakers transition toward electrification, the question arises: how do you deliver traditional luxury within the constraints of EV platforms, lean manufacturing, and sustainability concerns? The Munro team tackles this question […]