Maximizing Driving Range with Texas Instruments’ Advanced EV BMS Technology
At CES 2023, the engineering team at Munro explored Texas Instruments’ cutting-edge battery management system (BMS) technology. This suite of silicon-based innovations works to maximize driving range, enhance charging, lower costs, and improve safety for electric vehicles. For automotive engineers, EV enthusiasts, and industry investors, TI’s approach shows how precision electronics can directly boost performance, […]
VinFast’s Global EV Rollout Strategy: From California to Europe
VinFast is positioning itself as a serious contender in the electric vehicle (EV) market, leveraging a multi-region rollout strategy that targets both the United States and Europe. At CES 2023, the Munro & Associates team of engineers explored VinFast’s plans with company representatives, revealing a blend of aggressive market entry, strategic partnerships, and customer-centric technology […]
Automotive Software Transformation at CES 2023
At CES 2023, industry leaders highlighted a major shift in automotive software development. This transformation is reshaping how vehicles are designed, built, and maintained throughout their lifecycle. Sandy Munro and Thomas Mueller, Vice President and Chief Technology Officer (CTO) of Wipro Engineering Edge, led the discussion. They emphasized the shift from legacy, hardware-bound systems to […]
The Mercedes Vision EQXX — Breaking Barriers in EV Efficiency
At CES 2023, Mercedes-Benz revealed a milestone in electric vehicle design: the Vision EQXX. This concept car is not only a visual statement of future mobility — it is the most efficient Mercedes-Benz ever created. With its record-setting aerodynamic drag coefficient of just 0.17 and a real-world range exceeding 1,200 kilometers, the EQXX serves as […]
Tesla Margins: Why Sandy Munro Is Right
At Munro & Associates, transparency, integrity, and expertise drive everything we do. In a recent session, Sandy addresses the skepticism surrounding Tesla’s margins — and makes a compelling case why Munro & Associates’ teardown analysis offers unmatched accuracy compared to casual estimates circulating online. Real Cost Analysis, Not Napkin Math Sandy opens the discussion with […]
Modular EV Platform: REEcorner at CES 2023
At CES 2023, REE Automotive drew Munro’s attention with a standout innovation in electric vehicle (EV) design: the REEcorner. This modular EV platform packs drive, steering, braking, and suspension into compact, self-contained units at each wheel. It replaces mechanical linkages with a fully by-wire system. As a result, the REEcorner improves scalability, boosts serviceability, and […]
How Digital Twin Vehicle Software is Revolutionizing Mobility: Siemens & Sibros at CES 2023
At CES 2023, Munro & Associates highlighted how software is actively reshaping automotive and aerospace engineering. Their interviews with Siemens and Sibros didn’t center on flashy concepts — they focused on real, impactful tools: digital twin vehicle software, simulation platforms, and deep connectivity. These technologies reduce costs, boost safety, and support sustainable innovation. They’re not […]
The Autonomous Vehicle Tech Surge at CES 2023: Racing, Robotaxis, and Mining
At CES 2023, the Munro team explored three bold visions for the future of autonomous vehicle technology. These included high-speed racing, urban robotaxis, and heavy-duty mining. Despite their differences, each application shared a clear message: autonomous mobility has arrived. It’s no longer a concept — it’s becoming essential for performance, efficiency, and safety. In this […]
Polestar 3 Driver Monitoring with Smart Eye: CES 2023 Breakdown
At CES 2023, Polestar unveiled its most advanced electric SUV yet: the Polestar 3. This model features an innovative driver monitoring system developed in collaboration with Smart Eye. The Polestar 3 blends performance, sustainability, and safety. It isn’t just a sleek, design-focused EV. It’s also one of the first production vehicles to feature a dual-camera […]
The Rise of Modular EV Fast Chargers: EVBox and ABB at CES 2023
At CES 2023, EVBox and ABB unveiled a shared vision for the future of electric vehicle infrastructure: modular EV fast chargers. These systems offer scalable, serviceable, and user-friendly solutions for public stations, fleet depots, and residential use. Their designs aim to reduce downtime, lower costs, and simplify upgrades. For automotive engineers, fleet managers, EV enthusiasts, […]