Tesla Investor Day: Sandy & The Team’s Big Takeaways
Tesla’s Investor Day remains one of the most anticipated events in the automotive world. This year, Sandy Munro and the team at Munro & Associates had the rare opportunity to attend in person. Their in-depth observations and recap of Investor Day offer a unique perspective on Tesla’s relentless pursuit of lean design, cost efficiency, and […]
Audi Q4 e-Tron Hoist Review & Engineering Insights
Hoisted high in the Munro shop, the Audi Q4 e-Tron reveals the truth beneath its sleek Sportback body — a premium EV built on Volkswagen’s MEB platform but refined with Audi’s own engineering fingerprints. For automotive engineers, EV fans, and investors, it’s a clear lesson in tradeoffs, cost control, and design nuance. Every bracket, fastener, […]
Reset Your Expectations: Inside the Audi Q4 e-tron Interior
The Munro team’s review of the Audi Q4 e-tron interior offers a revealing look at the balance between cost control, material selection, and driver-focused design in this $50,000 electric SUV. For automotive engineers, EV enthusiasts, and investors, it’s a reminder that the electric powertrain’s cost impact ripples deep into cabin choices — affecting everything from […]
Audi’s ID.4 Twin Misses the Mark — Sandy Munro’s Candid Critique
In the electric vehicle (EV) market, differentiation is key. Consumers expect each brand to bring unique engineering, user experience, and design innovations. That’s why Sandy Munro’s recent teardown-based observations carry weight — they call out when manufacturers fall short of creating something distinct. In his latest review, Munro turned his attention to an Audi EV […]
Audi Drops Heat Pump in Q4 E-Tron — What It Means for EV Owners
Recently, the team at Munro tackled a surprising development in the EV world — Audi’s decision to eliminate the heat pump from its Q4 E-Tron, replacing it with a resistive heater. Officially, the automaker cites supply chain and semiconductor shortages. However, Munro & Associates takes a deeper look at whether technical performance and cost considerations […]
Jeep Grand Cherokee 4xe Review — PHEV Pros and Cons
The Jeep Grand Cherokee 4xe showcases how Jeep’s flagship SUV embraces plug-in hybrid electric vehicle (PHEV) technology without abandoning its heritage. In this Munro review, we examine how this fifth-generation Grand Cherokee is the first to feature an electrified powertrain, offering a blend of efficiency, torque, and capability that targets buyers seeking a transitional step […]
Maximizing Driving Range with Texas Instruments’ Advanced EV BMS Technology
At CES 2023, the engineering team at Munro explored Texas Instruments’ cutting-edge battery management system (BMS) technology. This suite of silicon-based innovations works to maximize driving range, enhance charging, lower costs, and improve safety for electric vehicles. For automotive engineers, EV enthusiasts, and industry investors, TI’s approach shows how precision electronics can directly boost performance, […]
VinFast’s Global EV Rollout Strategy: From California to Europe
VinFast is positioning itself as a serious contender in the electric vehicle (EV) market, leveraging a multi-region rollout strategy that targets both the United States and Europe. At CES 2023, the Munro & Associates team of engineers explored VinFast’s plans with company representatives, revealing a blend of aggressive market entry, strategic partnerships, and customer-centric technology […]
Automotive Software Transformation at CES 2023
At CES 2023, industry leaders highlighted a major shift in automotive software development. This transformation is reshaping how vehicles are designed, built, and maintained throughout their lifecycle. Sandy Munro and Thomas Mueller, Vice President and Chief Technology Officer (CTO) of Wipro Engineering Edge, led the discussion. They emphasized the shift from legacy, hardware-bound systems to […]
The Mercedes Vision EQXX — Breaking Barriers in EV Efficiency
At CES 2023, Mercedes-Benz revealed a milestone in electric vehicle design: the Vision EQXX. This concept car is not only a visual statement of future mobility — it is the most efficient Mercedes-Benz ever created. With its record-setting aerodynamic drag coefficient of just 0.17 and a real-world range exceeding 1,200 kilometers, the EQXX serves as […]