Tesla Margins: Why Sandy Munro Is Right
At Munro & Associates, transparency, integrity, and expertise drive everything we do. In a recent session, Sandy addresses the skepticism surrounding Tesla’s margins — and makes a compelling case why Munro & Associates’ teardown analysis offers unmatched accuracy compared to casual estimates circulating online. Real Cost Analysis, Not Napkin Math Sandy opens the discussion with […]
Modular EV Platform: REEcorner at CES 2023
At CES 2023, REE Automotive drew Munro’s attention with a standout innovation in electric vehicle (EV) design: the REEcorner. This modular EV platform packs drive, steering, braking, and suspension into compact, self-contained units at each wheel. It replaces mechanical linkages with a fully by-wire system. As a result, the REEcorner improves scalability, boosts serviceability, and […]
How Digital Twin Vehicle Software is Revolutionizing Mobility: Siemens & Sibros at CES 2023
At CES 2023, Munro & Associates highlighted how software is actively reshaping automotive and aerospace engineering. Their interviews with Siemens and Sibros didn’t center on flashy concepts — they focused on real, impactful tools: digital twin vehicle software, simulation platforms, and deep connectivity. These technologies reduce costs, boost safety, and support sustainable innovation. They’re not […]
The Autonomous Vehicle Tech Surge at CES 2023: Racing, Robotaxis, and Mining
At CES 2023, the Munro team explored three bold visions for the future of autonomous vehicle technology. These included high-speed racing, urban robotaxis, and heavy-duty mining. Despite their differences, each application shared a clear message: autonomous mobility has arrived. It’s no longer a concept — it’s becoming essential for performance, efficiency, and safety. In this […]
Polestar 3 Driver Monitoring with Smart Eye: CES 2023 Breakdown
At CES 2023, Polestar unveiled its most advanced electric SUV yet: the Polestar 3. This model features an innovative driver monitoring system developed in collaboration with Smart Eye. The Polestar 3 blends performance, sustainability, and safety. It isn’t just a sleek, design-focused EV. It’s also one of the first production vehicles to feature a dual-camera […]
The Rise of Modular EV Fast Chargers: EVBox and ABB at CES 2023
At CES 2023, EVBox and ABB unveiled a shared vision for the future of electric vehicle infrastructure: modular EV fast chargers. These systems offer scalable, serviceable, and user-friendly solutions for public stations, fleet depots, and residential use. Their designs aim to reduce downtime, lower costs, and simplify upgrades. For automotive engineers, fleet managers, EV enthusiasts, […]
Ram EV Concept Truck: Design and Innovation Preview
Ram unveiled its EV concept truck at CES 2023, marking a bold leap forward in electric pickup design. Branded as the Ram Revolution, this prototype signals Stellantis’ intent to redefine what a truck can be in the EV era. It’s not just an electrified version of a legacy model. Instead, it introduces radical interior flexibility, […]
How the Rivian R1T Earned IIHS Top Safety Pick+
The Rivian R1T has joined an elite group of vehicles by earning the Insurance Institute for Highway Safety (IIHS) Top Safety Pick+. Achieving this award is no small feat — particularly in the challenging small overlap rigid barrier crash test. This evaluation is one of the most demanding in the IIHS lineup, requiring a vehicle’s […]
Tesla’s Agile Innovation Culture — Lessons from Joe Justice
Tesla adapts rapidly and implements sweeping changes in real time — a capability that has become legendary in the automotive industry. Joe Justice, a pioneer in agile hardware and former Tesla employee, recently spoke with Sandy Munro of Munro & Associates. Their discussion explored the mindset, systems, and culture that drive Tesla’s pace of innovation. […]
Repurposing Gone Right? 2023 Kia Niro Hoist Review & EV Platform Insights
The 2023 Kia Niro EV may not be an all-new electric platform, but it’s a fascinating example of how repurposing internal combustion engine (ICE) architectures can yield a cost-effective, mass-market electric vehicle. In this Munro hoist review, the team digs into the undercarriage, battery, suspension, and thermal management systems — revealing both the clever engineering […]