How 1440 Sports Reinvents Race-Day Engagement
Introduction: Beyond Hospitality as Usual In the fast-paced world of motorsports, traditional B2B hospitality has grown stale. Slide decks and cocktail hours no longer captivate decision-makers. With a better hospitality strategy, 1440 Sports is changing that—redefining how companies like Dow engage prospects, partners, and industry leaders. By blending business objectives with personal passions at the […]
PTC Heater vs Heat Pump: Which Is Better for EV Thermal Management?
As electric vehicles (EVs) become mainstream, thermal management remains a critical design and engineering challenge—especially in cold climates. Heating the cabin and battery system efficiently without significantly compromising driving range has become a focal point for OEMs. Two key solutions dominate the field: the PTC (Positive Temperature Coefficient) heater and the heat pump. In this […]
Imperium Skywell Instrument Panel: Cost-Efficient or Overbuilt?
A Deep Dive into the Instrument Panel of the Imperium Skywell The Imperium Skywell, a Chinese electric SUV not sold in North America, became a recent teardown subject at Munro & Associates. Though this vehicle won’t show up in your local dealership anytime soon, its instrument panel offers valuable insight into global EV design practices—particularly […]
2025 Hyundai Santa Fe Hybrid Underbody Teardown
The 2025 Hyundai Santa Fe Hybrid offers more than just a bold redesign—it showcases meaningful underbody engineering advancements. In this teardown, Munro dives deep into the structure, hybrid drivetrain layout, and Hyundai’s evolving approach to crash safety, especially in response to Small Overlap Rigid Barrier (SORB) test requirements. Let’s take a closer look at what […]
Inside Hyliion: A Deep Dive Into the Revolutionary KARNO Generator
At Munro & Associates, we’ve had the pleasure of tearing down and analyzing some of the world’s most groundbreaking technologies. But every now and then, something truly unique crosses our path. That was certainly the case when we toured Hyliion’s facility and got an exclusive look at their game-changing KARNO generator. What we discovered was […]
No, Your Classic Car Isn’t Built Better Than Your New Car
When it comes to safety, many enthusiasts believe classic cars were built better. But the truth is that modern cars offer far superior safety, structure, and performance. At Munro & Associates, we live and breathe engineering. We dissect and study every weld, stamp, and subassembly to understand how vehicles are put together—and more importantly, how […]
Q1 EV Sales Surge Despite Market Headwinds
Despite political uncertainty and potential trade turbulence on the horizon, the U.S. electric vehicle (EV) market showed impressive momentum in the first quarter of 2025. Even amid concerns around tariffs and stalled federal funding for charging infrastructure, automakers posted strong EV sales gains—a signal that consumer demand continues to grow. GM Leads With Impressive EV […]
How It’s Made: Inside DECKED’s Ultimate Truck Bed Storage Solutions
At Munro & Associates, we’ve always emphasized the importance of not just the what of a product—but the how. That’s why our recent visit to DECKED’s manufacturing facilities in Defiance, Ohio, was more than just a tour. It was an inside look into the engineering, tooling, and craftsmanship that bring DECKED’s truck bed storage systems […]
A Deep Dive into Hybrid Systems: Lessons from the 2025 Hyundai Santa Fe
At Munro & Associates, we specialize in benchmarking and reverse engineering. But sometimes, it’s just as valuable to take a moment and appreciate the engineering behind a modern hybrid vehicle. The 2025 Hyundai Santa Fe Hybrid offers us that perfect opportunity. Not only is it a solid example of what a parallel hybrid can be, […]
The Future of Metal Shaping: Inside Machina Labs’ Robo-Craftsman Revolution
At Munro & Associates, we’re always fascinated by transformative technologies. And few are as groundbreaking as what’s happening at Machina Labs. Nestled in California’s manufacturing heartland, Machina is rewriting the rules of metal forming by combining robotics, artificial intelligence, and good old-fashioned craftsmanship in a way the industry has never seen. From custom car hoods […]